Fashion & Lifestyle !!

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Inspiration Northern Pakistan – Gul Ahmed Fall/Winter Collection 2016 is here

Be sure to trust Gul Ahmed to adhere to their sense of desi-ness. This winter, Gul Ahmed takes us on a journey through the beautiful lands of Pakistan – taking inspiration from majestic places like the lake saif al malook to shogran valley. Thus, the collection being aptly titled “Pakistan ki Pehchan”


The A/W’16 Volume 1 features all kinds of fabric for all kinds of women all through Pakistan. Be it woven textured cotton or digital print designs, blended chiffon or digital satin and silk, Gul Ahmed’s got everything for the women of Pakistan and their tastes.


Women will be sure to stock up their wardrobes from the new collection as it features an array of colors, suitable for all kinds of occasions. They have everything from casual to formal wear, making sure the Gul Ahmed Woman is ready come winter, in style.


Be it a school girl, or an office-going woman, every woman will feel comfortable donning Gul Ahmed’s new collection throughout their day-to-day life. Dinners, meetings, tea-time with friends, you can count on Gul Ahmed to get your outfit ready. With palazzos and pants with lace trimmings, Gul Ahmed has taken care of every little detail for you to look your best.

Gul Ahmed Fall/Winter Collection 2016 provides the complete ensemble to every woman who is looking to give her style a boost this season. So head down to your nearest Gul Ahmed store and get your hands on the collection now. Or you can always visit .

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What you forget is Barber’s hygiene! 

Yes you freak out when somebody around you is sneezing, carry your own water bottle because you can’t trust on others water and sanitize your hands when done with driving your very own car.. But how how how can you not even raise an eyebrow when you are off to muhallay k konay wala barber shop where your barber’s razor can cause you diseases that ensure to TAKE YOUR LIFE !!


On 28th July, in association with World Hepatitis day – The Health Foundation launched a national campaign titled ‘Barber Hygiene’. The campaign is to serve as a Public Service Announcement which highlights the increasing risks of shaving with unhygienic and unsafe shaving products used at barber shops and men’s salons. The aim is to raise awareness of adverse health effects that are prevalent with the use of contaminated razors, shining light on how barbers lack certain knowledge regarding the dangers of re-using shaving equipment.

The Health Foundation is focused entirely on Hepatitis prevention and control in Pakistan, where every 12th person is suffering from either Hepatitis B or C. Pakistan also ranks 2nd highest in world prevalence for Hepatitis B & C. The growing effort by THF is rooted in facts that highlight how Hepatitis is the 8th biggest cause for deaths globally, every 30 seconds someone dies from Hepatitis in the Asia Pacific region, and the death rate from Hepatitis is 3 times more the HIV/ AIDS. THF’s mission is to change public attitude via educating how everyday males easily neglect the common hazards of unclean shaving equipment. Using anti-bacterial solutions and changing blades does not guarantee removal of Hepatitis germs, resulting in a single drop of contaminated blood causing infection.  As local health institutions lack resources to cater for such issues, THF has taken the initiative to enforce an attitude of self-consciousness within Pakistani males so they can exercise caution when getting a shave at barbers and men’s salons.

The Health Foundation will be conducting public walks & seminars to educate, on a national scale, about the root causes and effects of Hepatitis. One of the key causes for Hepatitis infection is unsafe/ unscreened blood transfusion where the tiniest drop of contaminated blood can spread the disease.  Similar to the re-using of needles & syringes, unsafe barber shaving can also lead to Hepatitis transmission. This is where barbers, not knowing the real risks, re-use the same blades, razor, towel & brushes on multiple people. More importantly, the risk of blood borne transmission is amplified by the lack of relevant knowledge that barbers and their clients possess and this multiplies the risk of infection.

Part of the program is to ultimately lead to reducing and preventing the risks of Hepatitis via educating barbers and consumers of these subtle but hazardous factors, whilst enforcing the avoidance of re-using unsterilized/ unsafe shaving equipment on multiple clients. Self-shaving is also a major driver of this avoidance from Hepatitis risks, allowing Pakistani males to be in control of their shaving equipment.

About The Health Foundation

The Health Foundation is an organization focused on prevention of Hepatitis B and Hepatitis C in Pakistan. The Health Foundation aims to create awareness and promote healthy practices for management of various diseases in the general public, with an initial emphasis on Hepatitis B & Hepatitis C. Their goal is to educate the general public regarding the manifestations of Hepatitis B and Hepatitis C and their mode of acquisition, transmission and ways of prevention. THF also provides free treatment for non-affording poor and marginalized population.

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Grandeur at its best! Diva’ni Couture comes to Lahore

Chandni in 1989, Lamhe in 1991, DDLJ and Veer Zaara and so many more were such hits when these films came out that we all tried to emulate it on some level. Regardless of the power of love depicted that all the girls and boys wanted, there was something about the style of these films that inspired people so much so that it started this whole revolution of fashion wanting to emulate it.

Fake jewelry or real, everyone wanted what was in these film, for their weddings, or just to look good with a royal eastern aesthetic. Such was the power of film that it changed the dynamics of how the common man viewed style.

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Years later, the power of film is even stronger than it ever was. And keeping in mind how strong Bollywood’s influence is on the way we style our lives, and clothes, it is perfect timing for the launch of Diva’ni in Pakistan.
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Diva’ni was introduced to India in 2013 by Yash Raj Films and KBSH Private Limited, one of the largest heritage fashion houses based out of New Delhi. It is a cinema inspired fashion brand that has finally launched in Pakistan in Lahore on MM Alam Road. Since there’s not a lot of a difference in the cultural esthetics and fashion, it made complete sense for it to have ventured across the border and launch in Pakistan. Pakistanis love Bollywood, and no doubt, they’re excited to be able to have a part of what it represents in their own lives.
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The store, designed in regal architecture, has a luxurious appeal. The moment you set eyes on the grand entrance, you cannot help but be awed by how gorgeous it looks.
But the most exciting part comes when you step inside the store itself because it’s a sight to behold. A burst of colors and glamor, the store is a perfect symbol of what it aimed to be inspired from. The store embodies what it sells; cinematic grandeur.
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Selling majorly luxury pret, it’s your one stop destination for getting the look for the wedding of your dreams. It’s a one stop shop for not only having to look like a mughal princess on your wedding, but feeling like one too. You just can’t resist.


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How to Choose School Bundle in Best Prices?

It is the Back-to-School time and the level of excitement and stress is pretty much the same for both the parents and the students.

Shopping for books and uniforms can be really stressful and costly at times. It takes time to master the art of creating the best bundle of all your essentials that also fits your budget.

But you know what? Your lucky stars worked and came up with the first ever Education E-store that lets you shop online from the comfort of your home for your kids’ new year of school.

How can you use this to your advantage? Here are some tricks you can use:

  • Buy a combo instead of buying separate items. You can find of that fits your requirement at
  • Recycle and recreate!
  • List down all the things you need and make a checklist by allocating a certain budget for each item.
  • Compare prices and value for your money!

All of this can turn out to be really helpful if you just organize yourself a little! Make a list, get your laptop and shop online with Yayvo! Stress free back-to-school shopping is a thing now!


*This is a sponsored post.


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Selfie game strong with new Infinix Hot S

Infinix Mobility have officially launched Hot S & Noise cancelling earphones in Pakistan on 28th July, 2016.

UMAIRICA was there at Marriott to attend the launch event and was accompanied by his fellow bloggers to experience the phone before anyone else. The Host of the event, Anoushey Ashraf was at her usual best. Another star of the evening was Mr. Andy Yan, Vice-president Infinix Mobility, who unveiled the products and also gave a presentation on the features of the new Hot S , XE 02 earphones and their very own Android User interface XOS.


With the launch of the new smartphone, Infinix has introduced many new features for the first time in the company’s history. The phone is equipped with some phenomenal camera features. It has an 8 mpx front cam, which is capable of taking super-duper wide 120 degree selfies as well as offering excellent low light photography.  Primary camera comes with a whopping 13 mpx camera. The company also listened to the customer feedback and added a fingerprint scanner to protect the data and privacy of the consumers. This feature was the most sought after by the Infinix fans since its launch in Pakistan last year. Hot S is by far the best looking phone by Infinix, thanks to its metallic body and minimal bezels. The Phone offers a 5.2 inch HD display coupled with a massive 3000 mAh battery which should last more than a day for an average user. Drawback somewhat though is the pixel density of the screen that stands at 263 ppi.


The company also introduced its new Android User Interface called XOS. Just like its predecessor (XUI) it offers power efficiency and at the same time buttery smooth user experience. XOS comes with some pretty sleek features such as Magic Movie. Now you can add filters to your videos and make them more interesting without the need of any video editing tool. Furthermore, XOS offering enhanced security by offering features like Xhide; this can help you to hide certain apps, contact, messages and other personal things that you do not want your friends & family to browse. Moreover, sharing content between Infinix phones is also made easy via Xshare, this feature does not require any network connection to work.


The next amazing highlight of the event was the noise-cancelling earphones (XE02); this is something which users were eagerly anticipating from Infinix since the rumors about hem first started circulating in Africa earlier this month. The earphones promises to block out the surrounding sounds with its noise-cancelling feature and help the user focus just on the music that he/she wants to hear. Ok so there was a competition and that alongwith others I won my self the XE 02 and it works phenomenal. I would recommend you to spend your eidi on it. For Rs. 2,999 , its actually a must have.

The noise-cancelling earphones utilize cutting edge noise canceling technology and high-performance automated noise reduction IC for 95% noise canceling efficiency. A single keystroke will filter out noise and purify sound for an intimately private world.


XE02 winners ;) 

110 dB SNR high definition audio and distinct gradation restores music like it was meant to be heard. Uncompromised music interpretation has led to the purity of XE02 Hi-Fi sound.


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XE02 has an outstanding exterior that integrates bionic design and engineering. It is the perfect combination of art and technology. The metallic sheen of aviation aluminum alloy and the dazzling design of diamond textures emit surreal interstellar beauty. The noise canceling box features a unique 2.5D wraparound design. Other features include shark fin ear caps, oval in-ear buds, and an exterior with exquisite disc texture. These defining highlights make Infinix XE02 instantly recognizable. The red-green-yellow tri color LED indicator is both functional and aesthetically appealing; it helps distinguish headphone status between states such as noise canceling, charging, and insufficient power. On a full charge, XE02 can provide up to 10 hours of continuous usage and uninterrupted music.

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Ideas Home Autumn /Winter collection has hit the stores.

IDEAS HOME has become first choice over the years for women and men who love to renovate, refurnish and keep their homes look better than anyone and all the times. There are many reasons for IDEAS HOME becoming their first choice. First is of course the design and aesthetics which are truly international and fused perfectly with local touch. Secondly, it’s the price point. IDEAS HOME has actually inspired many to keep their homes and lifestyle updated with almost any dent on the pocket. Third is the easy availability. IDEAS is located all over the country and In Karachi every area has almost one of IDEAS store.IMGP5723

So lets talk about what is the brand offering for the upcoming season of Autumn / Winter.

In one word: Fantastic stuff!

Karachi unlike other cities really doesn’t get as cold but having said that, you still can’t deal the cold without the winter essentials. IDEAS autumn/ winter collection is so smartly done that it goes with all the seasons and all year long.IMGP5661

What I loved about IDEAS Fall Winter 2016 collection is that it offers a versatile full bedding collection, featuring pure refinement of design and patterns, from blends of ethnic, traditional and modern style coordinated with contemporary prints, and patterns.

Other than the bedding, what you will absolutely love is their out of box home accessories and bathroom line, and there too you will find options where you can easily color coordinate with the bedding collection. And Again the price factor is amazing! very very very reasonably priced.IMGP4415
The collection is completed with the our exclusive out of box home accessories and bathroom line, as always perfectly coordinated with the colors of the bed linen collection.”


Blanket Cushions: Very innovative cushions that when opened play the role of blankets. Here are some of the images. I just love the prints here.

Luxury bed collection Golden Glow and Blossom: What a Master bedroom Master bed needs is these autumn wintery luxury collection of Golden Glow and Blossom. With themes of Persian flora and geometric prints, it will bring the class out of your bed room.

Kids’ collection: Finding Kids collection at a price that makes some sense is impossible unless you visit IDEAS store. Give it a look.

Velvet Cushions: You will instantly fall in love with these cushions. And if you ask me what gifts to buy for relatives and friends this Bakra Eid. It’s these smooth, trendy and with lots of vibrancy Velveteen cushions.

Easy Care Collection: Non iron bedding collection that saves your time when ironing bed sheets, duvet covers and pillowcases. Easy Care collections prints are AMAZING ! Aqua cube and Jaipur prints are the best I have seen in many years.

So yes, I have shared my favorites with you, Do let me know if you pick any of my recommended ones, do share a pic Blossom

Where to buy: IDEAS is located all across Pakistan, but yes if you want to shop ghar bethay: is the link! Well you can shop anything from this link, from Gul ahmed’s womens, menswear and ofcourse Home !

Happy Shopping

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Tips & Tricks: 5 Back-to-School Essentials for Your Kids

It is that time of the year again when kids are excited for their new year of school and parents are going crazy with the back-to-school shopping! Well good for us, we live in the digital era where everything is online! Yes, has just made shopping for your school online and it’s nothing less than a blessing in disguise!


Here are 5 things you can shop with that your kids must have before they resume their school!

  1. A trendy Backpack

You’re starting a new year and you gotta look cool! Get yourself a trendy backpack online here:

  1. A Cool Kid Notebook

Replace one for your school notebooks with a cool notebook this year and get your art on! Yayvo has some really cool ones here:

  1. Keep Yourself Hydrated Flask

Don’t let the hopes for cool weather fool you, get yourself a flask to keep yourself hydrated! Order one from today!

  1. A Cool Case

Keep all your colorful pens and fancy stationery in a cool case that you can flaunt around!

  1. UNIFORMS!Cover Photo

Don’t you forget the most important thing to get your year started! You can now get your uniforms online with! How cool, right? Check your school here:


*This is a sponsored post.



The biggest, the most happening event of Pakistan even after 15 years is Lux Style Awards. From being craziest fan of it and never missing a second when telecasted on TV, to now attending awards myself as a fashion blogger, yes its here back next week, The 15th Lux Style Awards 2016 with a promise of being and bolder than ever.


Like 2015, I am testing myself on how many winners can I predict right. Last year, well I guess I did got 50 or 60% of them right. I’d love to better this percentage. So lets get started and oh yes! you too do give a try and mention your winners in the comments section.

Best Model – Female

Its going to be close one between Amna Babar and Fouzia Aman, but I guess its Amna Babar getting the Award this year, she has been the most busy and always amazing!!


Nominees: Amna Babar, Fouzia Aman, Nooray Bhatty, Sadaf Kanwal and Rabia Butt.

Best Model – Male

Shahzad Noor has collected more best male model trophies than any in Pakistan ever. Talk about Lux, Hum or any other, its him winning for for some years now. But this year its Hasnain. Hasnain Lehri is so winning this year. He is doing fantastic modeling and is loved by the designers, photographers and fans equally.


Nominees: Shahzad Noor, Hasnain lehri, Jahan e Khalid, Aimal Khan.

Best Photographer

Nadir Firoz pleasantly shocked us by winning the trophy last year, which Rizwanul Haq wins every year otherwise. NFK though gone, Rizwanul Haq is nominated again this year and probably winning again after a one year’s break. Ok No! I might lose my points here, I am picking Shahbaz Shazi as the winner, his photography is phenomenal.


Nominees: Rizwan ul Haq, Shahbaz Shazi, Ayaz Anis, Guddu Shani, Abdullah Harris.

Best Hair and Makeup Artist

Nabila !


Nominees: Nabila, Hannan Siddique, Omayr Waqar, Raana Khan, Shammal Qureshi

Best Emerging Talent – Fashion

I pick Zara Abid , The new most amazing, strikingly beautiful face in fashion modeling indeed.


Nominees: Alee Hassan, Zara Abid, Anum Malik, Hira Shah, Ammara Khan.

Best Designer – Pret

Generation has just been phenomenal and has won everyone’e heart for being super innovative with their creations. I m sure they are coming in to attend the show with speech prepared.


Nominees: Generation, Coco, Daaman, Sana Safinaz, Sapphire.

Best Designer – Lawn

First, this should be “viewers choice Award”. Sana Safinaz ! Bhabi though says that last summer was very disappointing unlike this summer, that we will talk about in 2017.


Nominess: Sana Safinaz, Elan, Faraz Manan, Sania Maskatiya, Zara Shahjahan

Best Designer – Luxury Pret

We have fabulous Luxury pret designers. Its just that 5 nominees. Its going to be Mahgul, No Sania Maskatiya .. hmm no Mahgul. 29th we will know


Nominees: Mahgul, Sania Maskatiya, Muse, Misha Lakhani, Shamaeel Ansari

Best Designer – Bridal

Ooooh this one is amazingly difficult. They all make magical bridals. I pick Faraz Manan. His collections had my jaw dropping every time at fashion shows.


Nominees: Faraz Manan, Elan, Ali Xeeshan, Kamiar Rokni, Shehla Chatoor

Best Designer – Menswear

Amir Adnan is most probably taking away this trophy. Of many reasons , one important is that he is the only totally focused on menswear.


Nominees: Nauman Arfeen, Ahmed Bham, Amir Adnan, HSY, Omar Farooq

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Star Studded 7up ‪#‎FoodiesWithoutBorders‬ event

7up never fails to surprise me. Whether it comes to the refreshing foods or reuniting flavors of entire country at one place. Foodies in Pakistan have declared 7up as their official beverage. 7up is now becoming habitual of setting a bench mark and then breaking it themselves to set another one. This very thing has been seen when 7up organized one of its kind event at Lahore this weekend. “Foodies without Border”.

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7up has made an effort to bring all the foodies under one roof and on one platform. When it comes to Foodies, they are available in all the shapes and all the sizes, and since its food and 7up we are talking about, neither shape matters nor the sizes, all it matters is the yummilicious food with chilled 7up. Coming back to “Foodies without Border” this foody event took place at Royal Palm Lahore on Sunday evening where the cuisine specialties were from the 3 cities of Pakistan. Peshawar, Lahore & Karachi.

Renowned Famous food points were brought in the “Foodies without Border” with their specialties. From Karachi, we saw Chullu Kebab, Burns Road’s famous Bun Kebab, Karachi Haleem, Karachi Biryani Liaquatabad ka mashoor Pani Puri and Dahi Barrey, Merathi Dhaga Kebab and obviously how can we miss it 7Up Limka. Joining in from Lahore were Waris Nihari, Kaka Gurda Champ, Zakir Tikka, Arif Chatkhara House and how can we not have Phajjey ke Paaye, Bhaiya Kebab, Cheeka Chikker Chaney and 7Up Doodh Soda. Coming From Peshawar were Peshawari Seekh Kebab, Allahuddin Chapal Kebab, Peshawari Charsi Tikka, Namak Mandi, Kabuli Pulao,Maalga Namkeen Rosh, Maalga Goat Sajji.  To keep the authenticity of the food, the actual vendors were flown to Lahore by 7up to get the foodies, the real taste.

Everything was so delicious and healthy. With being in love with food, everyone forget about the differences these cities normally have. Food was love and it turned into a star studded event when many of our showbiz foodies turned up at the event. These included Ahmed Ali Butt , Ali Hamza, Munib Nawaz , Cybil (She was hosting the event),Vj Shahzad, Ammanat Ali , Nauman Javed ,Waleed , Omair Rana ,  Adeel Ch , Qurram of Josh ,Ali Sikandar , Noor,  Wali Hamid Ali ,Alyzay Gabol ,Anoushay Asad , Natty (Natasha Hussain),Faria bukhari ,Natasha Ali , Rana Noman ,Jimmy Khan. Phew those were so many.

Not only this , 7 up also set video booth where all the aforementioned celebrities were able to record their messages and show how much they love food. Isn’t that exciting, no one ever did this before. There was live jamming session too to enjoy the quality company and quality food at the event which was appreciated by all the foodies.

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The entire event was more pleasing with “Khumariyan” , one of the Pakistan’s best instrumental band, live jamming at the venue. The live performance was like a garam tarka on the delicious food at foodies without borders.

Hopefully the next stopover of Foodies without Border would be in Karachi so that those foodies in Karachi can go and eat their heart out and enjoy.

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Can it get better than this? NO ! The Lux TVC features Fawad and Mahira Khan ki jodi

When was the last time Pakistan had a super successful making our heart melts wali jodi ? Yes my mom or dad or grand parents may have an answer, at least I can’t think of any at all in past couple of decades. But then Humsafar happened and Fawad Khan and Mahira Khan stole our hearts tou duur ki baat, all of India went crazy and same happened with  gulf region who watched the serial with arabic translation and UK and USA and Australia, well yes .. practically everywhere!

Lux people must have thanked God that finally is the time to pull the gears and make an amazing Lux TVC for Pakistani audiences and this is the magic they did.

Yes, The new jasmine lux ad featuring Miss Mahira Khan and Mr. Fawad Khan. The ad is cheesy, naughty and romantic in a very Pakistani way and that is what made it a super hit commercial of the year. Last year the two also did an ad for Lux style awards which too was phenomenal hit.


Here is what Mahira Khan had to say about her experience working for LUX TVC

And also hear what Fawad Khan had to say during the shoot of this TVC

You know what, I won’t mind seeing them in another ad next year, they are fantastic couple or ya may be Mahira with Raees Sharukh Khan and Fawad with Deepika .😉