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Wasim Akram is the Brand Ambassador of Novo Nordisk’s #ChangingDiabetes

In line with its commitment to improve the quality of life for people with diabetes, Novo Nordisk Pakistan has signed Wasim Akram as Brand Ambassador for Changing Diabetes® in the country. The launch of the campaign was marked at the signing ceremony held at a Press Conference in Karachi.

Rashed Rafique Butt General Manager Novo Nordisk with Wasim Akram Brand Ambassador during the MoU signing ceremony.JPGThe launch event talked about the lack of awareness among people which is one of the reasons that diabetes has become pandemic in Pakistan . If proper awareness drives are not conducted throughout Pakistan to educate people about diabetes, by 2040, Pakistan may have the eight highest population of diabetic patients. Such high prevalence calls for continued efforts to improve public awareness regarding the disease. Therefore,

”We are very much hopeful that this campaign will go a long way to control the increasing prevalence of diabetes in the country by creating awareness among masses”, said Rashed Rafique Butt, General Manager Novo Nordisk Pakistan.

He reiterated the need of awareness on the importance of a healthier lifestyle to curb the high prevalence of diabetes in Pakistan and shared his optimism. The Danish Ambassador to Pakistan, H.E Rolf Holmboe and Dr Abbas Raza, Consultant Endocrinologist / Diabetologist were also present at the occasion.

While signing the contract, Wasim Akram expressed his gratitude to Novo Nordisk Pakistan for the initiative by taking a lead to promote the importance of a healthier lifestyle which is critical for diabetes management.

“The public must however also plays their part by knowing the risk factors, leading healthy lifestyles and encouraging others to do so as well. As diabetes couldn’t defeat me, it cannot stop anyone from achieving their goals. Together, we can promote healthy communities and protect the future generations of Pakistan,” said Akram.Moiz Kazmi, Hasan Daudpota and Arsalan Hyder Shah with Team GAME.JPG

Wasim was diagnosed with type 1 diabetes at the age of 31, but his condition didn’t stop him from becoming one of the most successful fast bowlers in cricketing history. His success, despite diabetes, makes him a major inspiration for people with diabetes and therefore, a perfect fit for the Novo Nordisk Pakistan’s patient outreach efforts. For the past many years, Novo Nordisk has been actively involved to increase diabetes awareness in the country, with stronger efforts each year. Changing Diabetes® is Novo Nordisk’s response to the global diabetes challenge. Under the newly launch campaign of Changing Diabetes® with Wasim Akram, Novo Nordisk Pakistan will run public service message to create disease awareness along with multiple public awareness programs.


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Two years after the Sparkling Couture: Infinity exhibition’s debut, Swarovski is preparing to host the second edition. Due to open on October 25, 2017, at the Madinat Arena in Dubai, it will be a dazzling celebration of couture.

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This year’s inspiration draws on the idea of the infinite possibilities for creativity and innovation afforded by crystals from Swarovski. More than 40 haute couturiers and 56 designers from 17 countries have so far been invited to participate, each chosen for their design excellence in segments such as jewelry, interiors, apparel (couture and modest wear), shoes and bags. Each designer will be presenting one piece created exclusively for the event, which highlights outstanding innovative use of Swarovski crystals.

Showcasing their work in each segment will be:

Accessories: Tchi Tchi, Bo Cou, and Dorsa.

Couture: Michael Cinco, Ezra, Dar Sara, Arushi, Lama Askari, Maria B, Zainab Chottani, Bunto Kazmi, Sania Maskatiya, Georges Hobeika, Elie Awad, Jean Louis Sabaji, No Fux Label, Zahra Pourfad, Reza Zarei, Masih Zad, Mitra Couture, Dar al Hanouf, Tarun Tahiliani, Shantanu & Nikhil, Hian Tjen, Finale Wedding Studio, VESTAL BY JUNG HYEJIN, WANG PEIYI, Rizalman,  WECOUTURE, Uno Kanda, Ophelia Crossland and DH Tissus.

Interiors: Sedar.

Jewelry: Vinita Michael, Confluence, Inaaya, Rema Taseer, Shadras and Valérie Valentine.

Modest Wear: Hanayen (UAE), Rizwan, Zumorrod, Bait Hanayen (KWT), Al Qattan, Bait Abaya Al Sharqiaa, Shafira and NH Prima. Scarves: JF Scarves, Beige, Diamo Dal, Ezma, Vintage Shades, Zu Uan and Bawal Exclusive. Shoes: Joy Shoes and Alexandre Birman.

Commenting on the exhibition, Andrew Mojica, Managing Director, Swarovski Middle East, said: “This year’s Sparkling Couture Infinity exhibition in Dubai will bring together Swarovski’s most exciting designer partners in a celebration of extraordinary creativity. Having seen the designs that will be unveiled, I’m sure that it will be an event to remember.”

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Desi Menswear at Almirah is the best

When I am at Dolmen Mall and have to pick something for eid or some khandan ka function, it is Almirah. Almirah is one brand that offers top notch quality, keeping it very classy (no fussy and over the top embroidery) and cuts that make you look really good.

Price point too is also great and is not a burden on pockets at all.

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For Bakra Eid, they introduced Wasim Akram collection and this made me to become the part of this #Almirah Festive Frenzy.

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Wasim Akram’s collection color palette has earthy dark tones using finest fabrics and perfect construction of design. Perfect for you and maha perfect if you want to gift it to your father.77936e87-4b74-4601-9b8b-2223ae5216f3

I spent my Sunday checking out their collection and trying them out. You guys need to check out their Linen kurtas!!

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If you ask me to recommend where to shop from this eid, it is Almirah!

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EFU Life gives life to the walls of Karachi with Meri Shaan Mera Pakistan campaign

EFU Life, the leading life insurance provider in Pakistan is proven once again that they are committed to serving the people of Pakistan and believes in giving back to the society through its various CSR initiatives.

‘Meri Shaan Mera Pakistan’ is a CSR initiative by EFU Life in collaboration with Commissioner Karachi Division to reclaim the walls of major public areas of the city through thematic wall art and aims to eradicate wall chalking and negativity on walls.

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EFU Life inaugurated ‘Meri Shaan Mera Pakistan’ in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall beautification projects in Karachi, at Ayesha Manzil and NCC Sports Complex, the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East.

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The campaign rejoices the spirit of patriotism, and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of the campaign.
Speaking at the inauguration ceremony, Mr.Taher G Sachak, MD & CEO, EFU Life said ‘I take this opportunity to thank Mr.Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment inpartnering with us to make this project a success. He emphasized that we as Pakistani’s need to take ownership and responsibility for our country. There is a lot that we need to be proud of, and it’s important to bring forward the positive mind-set about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism, but the involvement of the youth, with active participation from the students of different universities to execute the project. He also added, that ‘the company is further exploring avenues of executing such projects in other parts of the country. ‘

Mr.Ejaz Ahmed Khan, Commissioner Karachi commended this collaborative effort and stated ‘such beautification projects are essential for enhancing the aesthetic aspect of the city. Aga Khan Park is the third project that we have collaborated on with EFU Life and other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light.’

EFU Life has partnered with ‘Abdoz Arts’ on this project, an organization which aims to reclaim the public spaces of Pakistan through fine arts.

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Comedy Masala 4th Edition brings more International stars to Karachi

After establishing themselves as Pakistan’s premium international stand-up comedy experience, Comedy Masala International is proud to announce its fourth edition of shows this September, with MORE live international stand-up comedy! Comedy Masala will put on 5 shows over 3 nights and will feature brand new acts & brand new jokes!


Visiting Pakistan this year are:

1) RON JOSOL, the Canadian comedian who is RUSSELL PETERS opening act! Ron has toured and opened for his mentor Russell Peters, and has a few jokes about Russell in his act! Ron is hilarious, and has featured on NBC, Showtime, Gotham Comedy Live & Comedy Central.

2) RORY LOWE, the Australian comedian who is funny, kind of insane & alumni of (sold-out shows) the Perth, Adelaide & Melbourne Comedy Festivals. Rory has been tearing it up across Australia, and most recently in Malaysia, and at Comedy Masala, Singapore!

3) MARKUS BIRDMAN, the UK comedian who is a 20+ year veteran in the industry. Markus has been featured on NETFLIX (Live from Amsterdam), Comedy Central, BBC1, BBC3, ITV, Channel 4 & Paramount. Markus was voted as 2013 Top 10 Comedians by TIMEOUT Magazine, London.

All 5 shows will be hosted by Comedy Masala founder & Pakistani comedian, UMAR RANA (seen on Comedy Central Asia & voted 2013 Top 10 Comedians in Asia by Top 10 Magazine).

The COMEDY MASALA INTERNATIONAL franchise will continue to bring live international stand-up comedy to Pakistan, featuring comedians from North America, Europe, Australia & South East Asia. Comedy Masala will expand to Dubai, Lahore & Islamabad in 2018. Comedy Masala (Singapore) is currently Singapore’s biggest & most popular weekly stand-up comedy show, and has been listed by Traveller.Com (Australia) as one of the World’s Top 10 comedy nights. Comedy Masala has been aired on popular TV channel, Comedy Central Asia.

Comedy Masala has now successfully expanded to Pakistan with the aim to make Pakistan one of the world’s largest hubs for international comedians touring South & South East Asia. Work is currently in progress to develop a grass roots initiative, via masterclasses run by international comedians, to develop and nurture the local stand-up comedy scene.

Tempted enough to get the tickets? is the link to get hands on the most funny show of the year!

I will be watching the first day first show with thanks to the fabulous Team Media Idee (, the offiicial digital agency, and will share my reviews 🙂

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Empower Your Hair with Sunsilk ‘Long and Healthy’

The wedding season is in full bloom and every girl is trying to look their perfect
for every occasion. But, this hot and humid weather is posing many challenges
for all those looking to kill with their gorgeous hairdos.
Sunsilk Long & Healthy comes to their rescue, packed with the ultimate dose of
Biotin – also known as Vitamin B7. It empowers your hair and makes them
grow four centimeters in three months. The shampoo nourishes hair from root
to tip and adds a vibrancy never experienced before.

Biotin, derived from the Greek word Biotos is synonymous with life. In popular
culture, it is rightly referred to as hair food. A Biotin deficiency results in
dryness of the scalp, dandruff and hair loss. Usually, our hair grow about 1.25
centimeters a month, but due to a lack of nourishment, their growth is
A renowned hair and scalp guru, Dr. Fransesca Frusco aptly sums up the
importance of great looking hair. She says that “when you have hair on your
side you feel good, because you look good. It contributes to you as a person,
from the moment you wake up to the moment you go to bed.”
The arrival of Sunsilk Long and Healthy has been heralded by an advertisement
that encapsulates the connection between weddings and long hair. It shows a
bride inviting her friend to her wedding who agrees to come with her beautiful
hair, really long. The bride reminds her that the wedding is in a few months –
and growing hair may be challenging. The friend, however, uses Sunsilk Long
and Healthy to nourish her hair and shows up at the wedding with glamorous
and buoyant hair.

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Thank God for Pepsi Battle of the bands, We will hear and watch great new music finally

Pakistan’s love for music goes back a long way. It is one of the few things that bring us together. If you have been blessed with a soulful voice, you’re in luck, because Pakistan really appreciates musical talent. We recently saw a young man from interior Balochistan achieve fame because of his voice. And the story doesn’t stop there. Pakistan has a wonderful platform for people who wish to express their musical talent; Pepsi Battle of the Bands.

Featuring huge stars like Fawad Khan, Meesha Shafi and Atif Aslam and many more guest appearances, it is an ongoing contest between new and aspiring bands to take on each other and come out victorious. The first episode just premiered and left us wowed. Let’s take a look at what went down.

Host Ayesha omer introduced the three judges who need no introduction. Being a powerhouse in their own right the three judges are perhaps the best choice for the show. The winner of the first Pepsi battle of the bands, Aaroh’s lead vocalist was the guest judge for the auditions.

A number of aspiring bands auditioned to be selected for the next round. Some were successful. Some needed a bit more work. All in all, it was wonderful to see Pepsi supporting the dreams of so many young people.

All these bands aiming for the top, performed their best. Some attempted to cover classics like Aitebar, while others debuted their own originals. The competition was extremely tough and in the end only few slots were filled.

The auditions will continue in the next episode where the bands will have a chance to impress the judges. In the end no matter who is selected, we know music wins!

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“Hoga Saaf Pakistan” announced by Reckitt Benckiser

6 kids die every hour because of diarrhoea in Pakistan. A disease which can be easily prevented.

Even today, there are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhoea.

Shahzeb Mahmood at the HUM awards  (2).jpgReckitt Benckiser (RB) and a private TV channel announced their partnership for “Hoga Saaf Pakistan” a pledge for a healthier, cleaner Pakistan. The announcement was shared on the big stage at the Lahore Expo Centre where Shahzeb Mahmood, the CEO of Reckitt Benckiser, mentioned the dire need of coming together as a nation and improving the unclean and unhygienic conditions that give birth to diseases such as diarrhoea. The emphasis was laid on how each one of us can take ownership of making “Saaf Pakistan” a reality by ensuring cleanliness for ourselves, our homes and our neighborhoods: main, mera ghar aur mera muhalla saaf, tou hoga saaf Pakistan.

“RB has pledged for ‘Hoga Saaf Pakistan’ so that preventable diseases like diarrhoea do not claim any more lives. This is a cause very close to our hearts. It is very easy to point fingers as to whose fault this is, but being privileged enough, it is our responsibility to initiate this change and work towards a Saaf Pakistan. With the support and ownership of fellow Pakistanis, let’s make this vision come alive: Mil kay lagaeingay jaan, toh ‘Hoga Saaf Pakistan’,” said Shahzeb Mahmood, CEO of RB Pakistan.

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Wedding Goals!! #McFairyTale at McDonalds

Have you ever wondered what you will do right after your wedding? While you may think of all the funny and steamy ideas, one bride had it planned right down to the letter. Munawal Jawed had a dream, which her groom merrily fulfilled as soon as they had said Qabool Hai.

You may love McDonald’s but not quite enthusiastically as Munawal – who had dreamt of savouring their treats on her wedding day. Her husband Zubair chimed in and gave her the perfect wedding gift.


Donning their wedding clothes and looking ecstatic, the couple jetted to the nearest McDonald’s. The staff was taken by surprise to see a newlywed couple heading their way.

This prompted the brand to share the story on their Facebook page and give everyone some serious competition for their couple goals. The bride also shared the interesting wedding anecdote on her Facebook profile – thus garnering praise and envy from couples across Pakistan.

The wedding ended in a perfect McFairytale and will be remembered by everyone for many years to come.

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Three Leading Ladies Unveil New Lux Fragrance Soaps

Lux has unveiled the biggest celebration of beauty by bringing together three leading ladies of Pakistani cinema. From dreams to reality, from splendor to vitality, these ladies are an embodiment of gorgeousness – and Lux has managed to truly encapsulate their emotions in a wonderful ad.

The new fragrances Hypnotic Rose, Charming Magnolia and Elegant Gardenia come packed with the scent of fresh flowers – that will keep you radiating all day long. They are formulated to resonate with the individuality of Mahira Khan, Mawra Hocane and Maya Ali.

The Hypnotic Rose is Mahira Khan’s favourite. Donning a red gown, she looks ravishing from start to finish. With her spellbinding aura, she adds the oomph that we have come to see in her persona lately. No one does red better than her, and it is evident in the advert. People will be thronging to feel the aroma of roses with this variant.

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Mawra Hocane charms with her bubbly smile and viewers can feel the fleeting scent of magnolias with her appearance. As an ode to her feminine and delicate persona, she looks charismatic in pink while choosing Charming Magnolia as her beloved fragrance.

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The ad has magnificently captured the ethereality of Maya Ali’s angelic looks. With her elegant poise, she wears white to emit purity that is synonymous with her favorite scent Elegant Gardenia. Her soulful personality amalgamates well with the ambiance of her shots, and she looks glamorous in them.

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The ad is shot at the picturesque Noor Mahal in Bahawalpur and aptly compliments the royalty of the Queens that rule our hearts. It has all the signature Lux features like the fluttering drapes, flowing flower petals and mellifluous music. The production is crisp, and one can see the grandeur in scale as the ad progresses from Mahira to Mawra and Maya.

This one is a home run for Lux and viewers will surely remember it for years to come.