Fashion & Lifestyle !!

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Just like Valentine’s Day or Women’s Day etc, there is a day for your oral health, which you don’t care much about but you should. The World Oral Health Day is celebrated on March 20th worldwide and thank God for Shield in Pakistan, that it does an extra effort every year on this day to let us know how important is the hygiene of our teeth is!


This year Shield took on board country’s top hospitals and offered free medical checkups on the World Oral Health Day. I myself visited one of the hospitals, where otherwise consultations charges would cost some hundreds but on that day not just that people were told about the dental issues that they were facing but took along free samples of Shield products. AWESOME!


Let me wear doctors coat for all my readers and tell you what you can end up with if you are one of those who don’t brush, floss, mouthwash your teeth everyday.

Lets just start on a lighter note:

Forget having a boyfriend or a girlfriend: You stinky mouth!

And now lets get serious:

1. YOU DIE !!. People with dental issues can actually end up having a heart stroke. There is a bacteria that takes birth in your mouth that is capable of clotting your arteries resulting in a heart attack or diseases. Brush before you are brushed!

2. YOU DIE!! This time of Cancer. The gum diseases can lead to kidneys, blood and pancreatic cancer. Now then ? !!

3. YOU DIE OF EMBARRASSMENT!! Because your teeth fall.

4. AND SO MUCH SEVERE MORE.. I am just shocked while doing research on this. You can end up having ulcer, pregnancy issues, erectile dysfunctions and even diabetics.

Guys, You need to #ShieldYourSmile, not just to have a perfect smile but to actually protect yourself from these craziest life threatening diseases.

Lastly, I can’t appreciate Shield enough for creating awareness among all. I’d suggest them that next year to visit workplaces. There are many unhealthy eaters with stressed lifestyles who just jump into bed as soon as they reach home after a tiring day and forget that they had to brush their teeth.

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Shopping Tech at during Pakistan Day celebrations came up with a tech sale of upto whopping 70% on this Pakistan Day. The reason to pick this category of products was to #UpgradingPakistan.Yes! Let me explain it to you with an example. If you have a great camera, you can definitely take a better picture of your beautiful country. I tell my friends and families when they are travelling to these amazing locations in Pakistan to take fine quality pictures or JUST DONT with fake pixel camera phones.


And from here is where my wishlist starts. Upgrading Pakistan with #YayvoTech sale by getting

1. A professional if not a good DSLR camera. Go for Canon ! And Yayvo has a good range of it. Buy it, charge the battery and go travelling.

Recommended:  Click here

2. A Tablet. Keep a tablet, insert a sim or connect to wifi and stay updated on what is happening around the world on the go. Upgrading yourself with the world of information!

Recommended: Click here

3. Fitness tracker bands. Upgrade yourself to upgrade Pakistan by taking healthy choices and these fitness tracker bands are a true motivator.

Recommended: Click here

Before I say bye, the #YayvoTech sale ends on 26th March. You get extra discount on selected bank cards and lots of saving if you shop using easypaisa services.

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Happening for the first time! International Comedians coming to Karachi for Stand-up Comedy

Yes we all love youtube-ing Amy Schumer, Ricky Gervais, Russell Peters, Kumail Nanjiani and many other international Stand-up comedy super stars who go on world tours but never come to Pakistan. Wish we could laugh out loud as crazy someday at some venue in Karachi.. Umair Stop!!! It’s happening IT REALLY IS HAPPENING! (OK No Amy or Ricky but some as good or maybe even better with ORIGINAL content are coming 😉 )


Comedy Masala (Singapore) have announced the launch of COMEDY MASALA INTERNATIONAL. The franchise will bring live international stand-up comedy to Pakistan, and will create history as Pakistan’s FIRST EVER regular international stand-up comedy shows, featuring comedians from North America, Europe, Australia and South East Asia. Comedy Masala International will put on a series of shows throughout the year, and will expand to Lahore & Islamabad from Sept 2017 onwards.


As part of the launch series in February 2017, Comedy Masala will produce 6 shows, and will feature 3 comedians from the USA: Paul Ogata, Dwayne Perkins and Matt Davis. Comedy Masala founder & Pakistani comedian, Umar Rana, will be hosting all 6 shows. Further monthly shows are planned for April, June, July, August, September, October, November and December 2017, with each show featuring a different line up of international comedians.

Comedy Masala (Singapore) is currently Singapore’s biggest & most popular weekly stand-up comedy show, and was recently listed by Traveller.Com (Australia) as one of the world’s Top Ten comedy nights. Comedy Masala has been aired on popular TV channel, Comedy Central Asia. Comedy Masala is expanding to Pakistan with the aim to make Pakistan one of the world’s largest hubs for international comedians touring South & South East Asia. Comedy Masala’s vision is to bring the world’s best international stand-up comedians to Pakistan, and to launch a grass roots initiative, via weekly open mics and workshops, to develop and nurture a local stand-up comedy scene under the guidance of experienced comedians from across Asia, Europe, North America & Australia.

This historic venture is being led by Comedy Masala founder, Umar Rana, and Pakistani marketer, Aamir Habib.

Who is Umar Rana?

Umar is the founder of Comedy Masala. In July 2016, Umar made his television debut on “Comedy Central Asia presents Stand-up Asia!”, and in 2013 Umar was listed as one of the Top 10 comedians in Asia by Top 10 Magazine, Malaysia. He is a semi finalist in the Laugh Factory’s “Funniest Person in the World” competition. Umar has been doing comedy since 2001, in both improv and stand-up. He was one of the founding members of Black Fish, Pakistan’s first & highly acclaimed English Speaking Improv Comedy Troupe.

And Who is Aamir Habib?

Ok he is bringing in the money I guess. His profile is all about big brands and their marketing success stories.

Guys, is the website to get your hands on the passes or leave a comment and I’ll get you connected or this Facebook link.

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3rd Pond’s Miracle Journey. Celebrating stories of 100 miracle women from Pakistan

KARACHI: The 3rd Pond’s Miracle Journey gala, celebrated the miraculous stories of a 100 more Pakistani women, on Saturday evening at the grand Mohatta Palace. The 100 women being feted in 2016 were joined by the 220 from the first two years and together they formed a powerful group of high achieving professionals whose stories of struggle and strength is an inspiration for women everywhere.


A Miracle Woman is defined as one who is not only managing a professional career but also nurturing her family, running her home and meeting all of the many social obligations that make demands on her time. She is an expert in the fine art of the work-life balance, and she does all this with seamless ease and elegance. The Pond’s Miracle Journey has brought to the forefront such 100 women each year since 2014 and celebrated their miraculous journeys in both their personal and professional lives.

The movement started in 2014 by introducing the 10 Miracle Mentors who were tasked to select 10 other high achieving women who would be their Miracle Women. Each year since then 10 new mentors have selected 100 women each till by 2016 the 330 strong PMJ women stand proudly together.


Shazia Syed, Chairperson Unilever Pakistan Limited, outlined the way forward for the iconic movement, saying “I urge all women to join hands and encourage, empower and support each other to help materialise their dreams and ambition into reality. To enable them to succeed and create their destinies. Ponds’ Miracle Women are the beacons of light of a movement that shines across the country.”

The 10 Mentors who selected the 100 women this year were Aatiqa Lateef, Dr Fehmida Arif, Naheed Mashooqullah, Naila Alladin, Naz Khan, Ronak Lakhani, Safinaz Muneer, Samina Ibrahim, Sana Hashwani and Zeba Bakhtiar. Throughout 2016 the Mentors identified and selected the 100 women, their detailed inspiring stories were recorded and played out at the Mohatta Palace Gala.

“The Pond’s Miracle Journey is our small effort in celebrating these miraculous women,” says Fariyha Subhani, Director Home & Personal Care, Unilever Pakistan. “Going forward, our focus will be on the younger girl, who is starting out in her professional career so that she can truly benefit from the advice of our 330 leading Miracle women and mentors.”

The mentors for the last two years have been well known and women who have excelled in their area of influence. Anila Weldon, Atiqa Odho, Chef Shai, Maheen Kardar Ali, Rukaiya Adamjee, Saeeda Mandviwalla, Samina Peerzada, Shamaeel Ansari, Dr. Tasneem Nakhoda and Vaneeza Ahmed for 2014, and Hadiqa Kiyani, Dr Mehnaz Naveed Shah, Momina Duraid, Muniba Mazari, Nadia Hussain, Saba Hamid, Sameena Abbas, Shamain Faruque, Shehla Chatoor and Tahera Hassan for 2015.


The event was hosted by Sarmad Khoosat, the award winning writer and director of Manto and Humsafar, the evening celebrated the life of a Woman as she goes through the many stages of her life. Sarmad was a compelling presence on stage as he skillfully wove the story of how EveryWoman faces her struggles and triumphs. Artists Nimra Bucha, Samina Peerzada, Zeba Bakhtiar and NAPA performers contributed to Sarmad’s powerful story.

The finale for the grand evening was musical band Noori who delighted the crowd with their ever green Manwa Re and the years’ most soulful song Parachana Dey. The audience sang along and enjoyed the moment.


Please No! I don’t want to see this happening in 2017!

2016 saw some amazing fashion but hey! it was also a year when hideosity made quite a show too. And apart from silly fashion trends, Pakistani fashion industry has its very own “indigenous” issues and practices that may or may not be appreciated by people who run and love fashion.

Let’s read what made our fashionistas’ eyes bleed or what changes they would want to see for the betterment of our sweet and not-so-little-any-more fashion industry.

P.s.: The bracket crap is me .. hashtag > #JustForFun

Aamna Isani (Editor Instep)

Can we please not bring celebrities onto the catwalk ad nauseam! I’d like to see some dignity and sophistication return to fashion shows.


Andleeb Rana (COO at My Fashion Fix) 

Dying to see some originality in everything around us: be it events, personal style or even social media posts by bloggers and magazines. Everything and everyone is a xerox copy of each other. People, style and lifestyles have always inspired me….but I am so bored with everything around us. I miss being intellectually stimulated!


How Instagram looks lately!

Asma Chishty (Editor in Chief , Destinations)

Enough of the poorly tailored attempts at pouffy desi ballgowns on red carpets, just go all out with fab international designers! If that is not an option, embrace the East Meets West or simply Eastern glam which our designers have perfected! (haha, tacky was all out on red carpets in 2016)

Amir Adnan (Fashion Designer)

I don’t want to see RED grooms! Not in 2017 and not ever. I can only see brides as red.

Huma Adnan (Fashion Designer)

Men wearing women’s clothes was the most atrocious sight seen last year on red carpet and some shoots that were circulated. Terrible! (Indeed one of my favorite ugly moments from 2016)

Juju Haider (Head, Toni & Guy North Pakistan)

What I didn’t like in 2016 were the peplum shirts…the sleeves were ok


Kamiar Rokni (Fashion Designer)

I don’t want to see more plagiarism. Especially by well-known designers. (Not much left then 😀 ) 

Maliha Rehman (Journalist)

Fashion politics need to die out & the industry needs to focus more on editing fashion weeks so that content is improved. Also, the peplum needs to die out – immediately. (Politics is so much fun ..haye!)

Wardha Saleem (Fashion Designer)

What I don’t want to see is the same kind of clothes coming on the ramp with a different designer label. If you can’t think original and don’t have a distinct style don’t show. Do something else. (No Wardha doesn’t want you to start a blog or become an overnight stylist either!)

Sonya Battla (Fashion Designer)

Tulip shalwar (Ugliest thing ever indeed!)


If you want to share what made you cringe to the core, let me know through your comment please .

Pictures credits: Thank you google


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Eat Vegetables = Live Healthy

Whenever you think about any Pakistani Advertisement of Cooking oil or ghee, the only image you get to see is Fish and Chicken or Mutton or Beef dancing in oil. I was surfing the TV that day and got to see something not done before by these cooking oil makers ever before. Use of vegetables and only vegetables! And believe me, vegetables never looked this sexy, appealing and  tempting to me EVER. I am talking about Kashmir Banaspati and Cooking oil’s new TVC.

And it doesn’t end here, there is variety too. Not just cooking one dish of vegetable but they actually managed to pull off quite a few! Seeing the mix sabzi in the advertisement & I was hungry all at once, mix sabzi being my favorite has swiped me liked anything.

The best thing about Kashmir cooking oil is that it is putting health of its customers on priority especially by introducing its Canola and Premium Gold cooking oils. This not only is the introduction of the first oil which focuses on the healthy food options, that is vegetables, but also it preserves the taste of the food being cooked in it.

With fitness craze taking over the whole world (wake up Mirza!), everyone is looking for healthier replacements for their current dietary habits. Kashmir Cooking oils are considered to be one of the best replacements for your regular refined oil. Kashmir Banaspati and cooking oils includes a range of quality oils including Canola which is fast emerging as one of the healthiest options. Canola oil has the highest level of the plant sterols, mainly – beta sterol and campesterol.


Best thing about Kashmir Oil is that there are no artificial additives added in it, that’s the reason it is known as pure as the beauty of Kashmir and also it preserves the aroma of the food too. So that you can enjoy the taste with the serene aroma of it.  What are you waiting for now? Go and get Kashmir Oil, and start living the healthy lifestyle.

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Infinix Zero 4 with all the best camera features

If I were to decide to buy a phone for my self, the first thing on the priority list has to be its Camera and everything after that. If a camera is weak but has all other things are good or great or amazing, for me its quite useless.

Infinix launched their ZERO4 and ZERO4 plus mobile phones this November in Karachi. A bloggers meetup was organized and I was there to experience the phone first hand.

ZERO4 offers everything that what can ask for in a camera. Not just that but the innovations that they have done are just remarkable. Let me tell you about all the camera features here:

Infinix, a leading mobile device manufacturer in more than 20 countries globally, recently released the new flagship ZERO4 and ZERO4 Plus mobile phones. Designed to appeal to professional and personal lifestyles of tech-enthusiasts through the perfect configuration of advanced hardware and software. Best described by the moniker “THE PRO”, Zero4 and Zero4 Plus achieve the ultimate professional photo experience.


Zero4 boasts a 16-megapixel main camera with f/2.0 lens and an 8-megapixel front camera, optical image stabilization (OIS), laser autofocus (laser AF), and 4x Sharper Zoom.

Hardware Ensures High-Performance with the Power of “The Pro”

ZERO4 Plus goes beyond high-performance with a stunning 20.7-megapixel main camera with f/2.0 large aperture and 13-megapixel front-facing camera, all driven by the power of a HELIO X20 10-core TRICLUSTER processor providing lower energy consumption and smooth operation (ZERO4 is equipped with an 8-Core 64-bit high-performance processor).


Zero4 Plus offers a configuration of 32GB ROM + 4GB RAM to meet the capacity needs of shooting and storing HD photographs and videos (ZERO4 is equipped with a 32GB+3GB configuration) .


Automatic camera settings provide convenience, but rarely satisfies the creative or professional photographer. Therefore, Infinix has introduced the new Pro manual adjustment camera interface with ZERO4 and ZERO4 Plus.


Now, any user can choose between automatic adjustments or an unlimited combination of manual aperture, shutter speed, color, ISO, brightness, and other controls to enrich the visual creation experience.

Software and Hardware Combine for More Pro Power

With optical image stabilization (OIS) Zero4 and Zero4 Plus make shooting videos and photos much clearer, even in the least desirable shooting conditions. OIS offsets camera shake with automatic double-axis lens adjustments in the opposite direction of any jitter caused by the screen shaking. Moreover, new optical anti-shake algorithms allows ZERO4 and ZERO4 Plus to create an excellent shooting experience by enhancing stability and image quality.


The photographic power of Infinix ZERO4 and ZERO4 Plus can be further demonstrated by 4X Sharper Zoom and Laser Auto Focus (AF) technology. The camera calculates precise distance via reflection through the emission of a low-power laser to the subject being photographed. An infrared laser sensor next to the camera detects the reflected laser and communicates with the mirror motor to adjust the lens to the appropriate position. Laser AF technology ensures sharper photos for macro photography, low light environments, even when shooting a scene with low-contrast. Additionally, 4X Sharper Zoom technology combined with the f/2.0 large aperture lens will give greater flexibility in the distances possible from the photographer to the subject being photographed.

Greater technology enables professionalism and ever dynamic means of challenging conventions. Infinix ZERO4 and ZERO4 Plus are the collision of cutting-edge technology and the professional ideas of today’s tech enthusiasts.

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Mein Hero! Because there is a hero in all of us

Mein Hero/I Am A Hero is AzCorp’s latest initiative for the youth of Pakistan. Combining interactive class-based sessions with grass-roots local ‘superheroes’ AzCorp is furthering its vision of Team Muhafiz with the help of students who develop a ‘hero’ storyline – combining narrative, values, problem-solving and story-writing skills – while understanding local-level issues and the importance of individual action.

Selected stories have been converted into comic books and have been adapted as theatre plays as well as broadcasts via radio in future.


Through this initiative, AzCorp celebrates and enables unsung heroes of Pakistan, who represent the true spirit of a hero, who are determined to make a positive change in their respective communities. This amazing journey has also been chronicled in a short documentary.

Pilot activities with schools in Lyari, Shireen Jinnah Colony and Malir started in May 2016, ended in November 2016. The Partnered schools are DCTO campus Lyari, Qurtaba Govt girls & boys primary school, Shireen Jinnah colony and SOS Hermann Gmeiner School, Malir.

The ceremony held at NAPA was a token of appreciation given from the team and participants to our unsung heroes Mahanoor Baloch and Sohail Khan discovered during this journey and to launch small teasers of their journey, as how they are playing their part for the benefit of their community breaking the stereotypes. Around 350 Students along with their teachers and parents along with guests from different organizations attended the ceremony at NAPA.

The ceremony also staged a play, written and performed by the participants from all the three partnered Schools of the project under the supervision of team Zahrsss Productions and Mein Hero.


All the participants were selected after a rigorous numbers of auditions of 750 Participants over the period of 6 weeks. The play talks about interfaith harmony as well as multiculturalism that exists in the society and how the challenges being faced in different communities can be handled through dialogues and working together instead of creating violence to end violence. The challenges focused were gang wars, drugs and extortion, which were being faced in the selected communities.

This also gives the message of taking ownership of your areas instead of putting everything on the authorities.

Participants from all the three partnered schools played the lead roles with Team Zahrsss backing them and facilitating them in the supporting roles during the theatre. It was an excellent play by these youngsters who were introduced to theatre for the first time.

The entire journey of the project Mein Hero which had been chronicled in form of a documentary was launched during the ceremony too where it was shown how the journey started with hitches till its successful end. Premiered today, this documentary is a must watch for all those who want to bring change in the society. There will be more private screenings of this documentary before it goes public.

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Stay warm and stylish in Brumano’s winter collection

Sunsets come early in winters, and that means we have to take out our sweaters as quick as the sun sets in Karachi, while other cities of the country are so cold that you just cant function without winter wear. Brumano’s new winter collection offers clothing that in hues inspired by nature. With earthy shades of blue, green, grey and brown, this collection is the laid back fashion you’ve been waiting for!
The collection is for the man who likes to look sharp at work, and doesn’t want to compromise on the quality of his commitment. As it is said, first impression is the last impression, Brumano’s winter collection makes sure that with the right style and fit, you never go wrong.
Brumano has indeed become the first choice among men whose lifestyle includes neat and classy look at their work places and are always on the go for business meetings.  From Formal shirts to Winter jackets, we just can’t wait to see Brumano’s stores opening up in Karachi and other cities.


Pair their winter collection up with the basics from their store, and you’ve got a sure shot selection of outfits that will make not only your wardrobe stand out but you too, and for the right reasons.

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One point that we want to make here is about the flawless customer service that comes with shopping with Brumano. My friends who bought clothes from Brumano tell me that delivery is always on time and come with top quality packaging. And you even have 15 days time in case their is some size issue or feel like having it exchanged.


Get the science of your skin right this winter!

They are many men and women who “want” to love winters but what happens to their skin in this season is nothing but a torture. My skin is oily, not much of a cry, but my sister and many close friends who have the most dry skin, all the potions and lotions fail on their faces and bodies. Their room might smell like a spa because of the endless application of all these fragrant creams but nothing helps.


Well I was handed over a basket of Physiogel products the day they launched their new range of products in a fancy event AND I had to gift it to my sister !!

Its been 2/3 days of her using the products and her verdict..”What a relief…Is this going to be one fantastic winter for me after a long long time”. But then let the real winter games begin in few days and I will have an another check with her and let you know through my twitter.

So then PHYSIOGEL !!

Physiogel launched the iconic brand in Pakistan this past week, where guests were introduced to the science they need for the skin they want. The event that took place at the Alliance Francaise, had a panel of experts namely; Dr. Rene Rust, Dr. Seema Hirji, leading celebrity Aisha Khan and beauty expert Saeeda Mandviwalla. The star studded event was attended by Zhalay Sarhadi, Zoe Viccaji, Rachel Viccaji, Sara Haider, Alishba Yousuf, Sonya Hussayn, me :p and the host of the evening Hira Hussain.

Senior Director Expert Science of GSK Consumer’s Global Skin Health Category, Dr. Rene Rust, started the event by talking about the unique science that goes into creating Physiogel and explained what makes the product so distinctive compared to other brands. He explained that Physiogel with its scientifically proven BioMimic TechnologyTM, works with the skin, to repair the moisture barrier, for stronger, healthier skin that is less dry and sensitive. It contains pure and gentle ingredients – no fragrances, no preservatives and no colorants.


Mr. Sohail Matin CEO GSK Consumer Healthcare Pakistan addressing the attendees said, “This new campaign launch is especially important because our goal is to spread awareness among all of the people who have been suffering with dry and sensitive skin. Our products are scientifically proven to provide solutions for the most dry & sensitive skin.”

Physiogel, the world’s first and only dry and sensitive skincare line, is now in Pakistan to offer the skin Pakistani woman would like to have. A range of environmental, internal or chemical causes, such as pollution, stress, harsh cosmetics or soaps, can trigger skin sensitivity which affects 1 in 2 women* of our country.

Gorgeous Aisha Khan talked about her own experiences in dealing with dry and sensitive skin.She informed the audience of how crazy dry, irritated and sensitive skin her skin was especially in winters. She talked about the frustration to not feel comfortable in her own skin.


She revealed that she has been using Physiogel since many years after being suggested by a dermatologist and she just cannot live without it now. A must have skin hydrating , keeping skin irritation away products for her

Dr. Seema Hirji, an expert dermatologist, directed the audience next. She took her experience of having practiced in Pakistan over the last 20 years and talked about how Pakistan’s environment causes skin damage which needs to be taken care of properly.

She stated, “Many times, because patients don’t know how to take care of their skin, they ignore the issue till it becomes a severe case like eczema or atopic dermatitis. Also hydration of the skin becomes important for appearance of the skin as dry skin is the starting sign for your skin’s aging process.”

Beauty expert, Saeeda Mandviwalla, has always recommended her clients to achieve the healthy glowing skin look they want, which is achieved through hydration through drinking water and of course moisturizing regularly. She added that, “Since Physiogel is a daily use product which is safe even for sensitive skin, it is ideal to use.”


Saeeda Mandviwala, Dr. Rene Rust, Aisha Khan, Seema Hijri


Saeeda also followed her speech with a short demo while emphasizing the use of Physiogel so that users can get a healthy, moisturized look, even during this dry weather.

The night came to an end with a power packed performance by upcoming star, Rachel Viccaji. After the performance, the host announced the opening of the Skin Bar where the attendees were given firsthand experience of the product and given guidelines on how to pamper their skin.

Picture Gallery