Fashion & Lifestyle !!

Leave a comment is set to host Lahore’s biggest Eid festival, Pakistan’s largest multi-label online fashion retailer, is all set to host the Fabbitt Eid Festival. Brainchild of Anush Ammar, a well-known fashion icon, the Festival will take place on 24th and 25th June, 2017 at the Royal Palm Golf & Country Club from 5 pm until 3 am.

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Sponsored by the heritage brand Master Molty Foam, the Festival has been curated with the concept of fashion, food, fun & technology – all coming together in one fabulous event.

The aim of the event is to revive the traditional spirit of Chand Raat by gathering Lahoris under one roof where they can enjoy the festivities of the joyous occasion. The Festival will transform the venue into a wonderland of Eid shopping with notable designers, famous eateries coming together under the banners of and Master MoltyFoam.

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This Eid Festival will be a huge platform for Lahoris to shop from and interact with various designer-wear, prêt, lifestyle and luxury brands.  Some of Pakistan’s most exciting designers, including Faraz Manan, Fahad Hussayn, Ivy, Farah Talib Aziz, Neemar Jewels, Republic, Zara Shahjahan, Amrapali, Maria B & many others, will be showcasing their exciting collections. Apart from designer-wear, visitors will also be able to avail on-the-spot salon and mehndi services.

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Commenting on this initiative, Anush Ammar said that, “We are really excited to bring the Fabbitt Eid Festival to the people of Lahore. Through the event, we aim to celebrate the spirit of Eid while providing Lahoris a platform to make their Chand Raat more memorable by spending it together with their friends and loved ones.”

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The Fabbitt Eid Fest will be much more than nonstop entertainment and fun. This Festival embraces the pleasure of providing a once in a lifetime experience that will bring you face to face with leading fashion brands and eateries. The Fabbitt Eat Fest is a family only event and is expected to cater to key media influencers, socialites and people from all across Lahore.

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Wasim Akram 502 FOR HIM by Jdot Fragrances

Great news for perfume lovers and Wasim Akram fans is that after 414 exclusive Waskim Akram’s fragrance for him by jdot fragrances, we now have Wasim Akram FOR HIM and her both.


Jdot Fragrances are one of the top most quality  perfumes and are of International standards. I have used 414, core and classic and they all were excellent and stayed for a long time.  Last week I got hands on 502 FOR HIM and this is what I think about it.

Packaging: Magical! Similar to 414, but unlike 414 in red, 502 is in white cricket ball shape with silver in the middle, it for me is one of the most classy bottles ever. it wont be just another perfume bottle on your dressing table, it will stand out like anything. The bottle comes in 100 ml quantity.


Fragrance: 502 FOR HIM unites the invigorating zest of cardamom, sweet orange and the power of fougere accord with the woody whisper of oak moss. This is an interesting mix of notes. Scent staying very classic yet giving a refreshing punch with sweet orange and apple notes. All in all, a potion of notes giving a classic fragrance with a modern feel.

Price: For a product of this top class quality and packaging, price of  502 FOR HIM is remarkable. For just under Rs. 3,500, this is the best alternative to perfumes priced way above 10k! 5.jpg
502 FOR HIM and 502 FOR HER are both now exclusively available in stores and online and if you are still looking for an eid gift for your her or him, this is it ! 🙂

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Eyes Closed for Light Campaign by Pepsi

With the start of Ramazan, the donation campaigns started for all the brands. I was waiting for my favorite one since last two years. Pepsi has been doing some really good work for those who need our help. This is the third year Pepsi launched this campaign and this year it was zara hut key.

So The Annual Liter of light campaign by Pepsi Pakistan, with the new initiative. This time they are going #EyesClosedForlight.  Leading Names of the Film & Drama industry are taking part in this campaign with Pepsi. Not only this, but Pepsi has launched a book with the powerful images of Impacts from the Pepsi liter of Light campaign. The campaign is doing brilliantly this year as well as people across Pakistan are participating for this cause. Even I have purchased these bottles too for the entire Ramzan to support the cause because as they say na Charity begins from Home.

Pepsi Pakistan has launched the book already on 14th June,2017. A photo exhibition was held at Lahore on 14thJune, where Pepsi has portrayed some really good images of their powerful work they had been doing for years for the betterment of the society. With the photo exhibition, they have also launched their book. This book is a must see and read. It has the glimpses of all the difference Pepsi has been creating with the help of all the pepsi fans over the years in the life of people living in the off-grid areas.

This movement by Pepsi was backed by huge number of Pakistanis, who are participating in the #EyesClosedForLight campaign and nominating their loved ones to do this for a cause by posting their pictures with closed eyes and the hashtag on their social media platforms. Closing the eyes resembles to the experience those individuals who don’t have have access to light and they are spending life in darkness.  Till date Pepsi has successfully covered 40 plus villages across Pakistan with their partners ACE welfare Foundation. This year through their digital campaign Pepsi is tracking their daily impressions and also aims to invest further into this cause if the number of hashtags increases more than their set target.

When approached to the Marketing Director of Pepsi and he was asked about the campaign, he expresses his views about the campaign as “We started the campaign two years ago in a bid to bring a real difference to the lives of Pakistanis. Since the beginning of Ramadan this year, we started our campaign of installing lights with the aim to impact at least 30,000 lives or more just this year.”



Our goal is to pull Pakistani people out of darkness and improve their quality of life. In this effort so far we have installed a number of street and portable lights in the areas surrounding KPK, Gilgit Baltistan, Balochistan, Sindh and Punjab from June till October. We aim to do more through this campaign each year to make life easier for all”.


At the launch ceremony of the book, held at Lahore on 14th June, Amongst many celebrities and prominent personalities like Mehwish Hayat, Mehreen Syed, Atif Aslam, Hamza Ali Abbasi, Cybil Choudhry, Amna Babar, Mira Sethi, Adnan Siddiqui and Munib Nawaz and many more came together to support this initiative.

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Wear Your Confidence! ZS Textiles Launches Ayesha Ibrahim Luxury Lawn

It’s another summer with heat so intense that the only fabric women want to wear is Lawn. However, with Ramzan coinciding, things have become tricky as to what should be picked for Eid, which is fancy yet is comfortable enough to keep functioning in this atrocious heat. ZS Textiles who have come up with some lovely lawn collections all summer long, have collaborated with Designer Ayesha Ibrahim for a Luxurious lawn collection for the festive season of Eid.


Ayesha Ibrahim, who has now been part of the fashion industry for almost two decades, stands out in the industry with her design philosophy. Ayesha is all about playing with traditional aesthetics and blending it with trendy and current styles.


Ayesha Ibrahim Luxury Lawn by ZS Textiles presents hues that are colorful and bright and embroideries giving a unique flavor of east meets west, making the designs look very refreshing! Trendy, traditional and comfortable, what else does a woman need to look gorgeous this Eid?


Ayesha Ibrahim’s collaboration with ZS Textiles is in fact, beyond just the Luxury Lawn. The campaign is named #WearYourConfidence and features Model Neha, revolves around the idea of empowering women by making them feel confident. One has to accept the fact that the clothes we wear affect our body language and our confidence. This lawn collection does exactly the same. Ayesha Ibrahim Luxury Lawn is made to give an extra boost to the confidence of women from every walk of life.


Our resources claim that this collection is doing phenomenal in the market and very few prints are left.


Congratulations to Ayesha Ibrahim and ZS Textiles and to the women reading this, dear all, rush to the stores before it’s all gone!

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Lays gives you a reason to #SayitwithaSmile

Lives have become so tough and grilling that even when there is something funny or a happy moment, the muscles of face are just flat! Literally this happens with me all the time now. Umair everything ok ? You look sad ? And my response everty time is that k kuch nahi hua baba.. lol.  For all those sarriyal faces like me should start investing on Lays 😀 !


Lays are back with more smiles on their bags of chips! We 25 smiles to be exact.

Lay’s Say It with A Smiles campaign has been launched with an exciting TVC featuring none other than Shahid Khan Afridi! It also features Momal Sheikh & Imran Abbas. Lets watch:

Allow me to say that the smiles this on the lays packs this time are pure crazy fun. I can’t wait to get hands on them and have a great time with nieces Meerab and Rabail.

Oh well, I am not that sweet, because there is some fantastic tohfay to win too. Samsung S7 edge phone is up for grabs DAILY and cash prizes of million every week. What you need to do is scratch the code on the packets of the Lays and sms to 9005. Just incase you feel like everybody is getting the same codes, sweet heart its the sms that counts and your phone number will be up on ballots to win you the sexy prizes.

LAY’S is also giving out a FREE iPod Shuffle DAILY! All you have to do is take a selfie with a smiles pack with the hashtag #SayItWithASmile and share it as a public post on Facebook, Instagram or Twitter! So Start Smiling guys! Eat lays and don’t forget to workout 😉

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Eid Shopping at Gul Ahmed

What is that one time when everyone in Pakistan is shopping? Easy question right.. Yes it’s Eid-ul-fitr. And this is what it makes the most difficult task to do. You don’t want to twin with 10 women, wearing the exact jora and then giving you sleepless night of who wore it better.


Gul Ahmed is here to the rescue you from this torture.

For this Eid, which will be falling in a very hot month of June, Gul Ahmed is offering a phenomenal number of 50 eid festive prints, spoiling you for choice.


The Luxurious collection comes with embroidered silk, chiffon, linen and cotton silk three pieces unstitched fabrics. Dupattas also come with hand embroidery or there is an option to go for silky finish plain ones.


One other thing not to worry about when you are shopping from Gul Ahmed is the fabric and stitch quality which is the BEST.

Dear Women, while I will look for something at Gul Ahmed men’s, you know where you are shopping this Ramadan after reading this 🙂

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Stylish and Innovative! Huawei P10 and P10 plus launched in Pakistan

Huawei Technologies Co. Ltd. have launched the newest addition to their mobile phone roster, the Huawei P10 and P10 Plus.



The phone boasts a 5.5” screen with crystal IPS-NEO LCD, for a display of more than 2560 pixels, and weighs just about 165g.

The phone’s uniqueness lies in its capacity to take beautiful pictures; a feat that it accomplishes with a 20 MP camera complete with geo-tagging, touch focus, face detection, HDR and panorama features. Videos from the P10 camera can be recorded at an impressive 60 fps in 1080p quality.

Widely available now in an array of colours; dazzling blue, graphite black and prestige gold, it truly is Huawei’s BEST phone to date.

The press conference celebrating the Launch of the phone took place in Karachi on the 21st of April, 2017, and was attended by senior management of Huawei themselves along with media personnel. Country head Huawei Mr. Blueking, Marketing manager Cros Fan, Marketing manager, Salman Javed were all present.

Pictures from full of fun #huaweip10 celebrations. #huaweip10plus

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The event was followed up by the Huawei Launch Afterparty and the city’s glitterati showed up in full form to celebrate the occasion. Media, glamour, fashion, TV – the cream of the country’s industry was present for a great night of fun and jubilation.

Both events were a massive social media success, and #HuaweiP10/P10Plus has been trending nonstop since then. The events were both executed by the eponymous Frieha Altaf under the banner of Catwalk Events and Productions Pvt Ltd.

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Lux Style Awards 2016 – Fashion Category – Predictions

I have been predicting Lux Style Awards, Fashion Category winners since the times I have been blogging. Well I have been able to score somewhat good marks with my guesses waisay with 60% to 70% right answers :p,  Let see if I improve on the percentage this year. Chalo phir shuru karain.

Model of the Year (Female)

Amna Babar, Anam Malik, Rabia Butt, Sadaf Kanwal  & Zara Abid.


She is (somewhat) new and has me fall in love with her. Zara Abid has been part of some of the best shoots lately and oh she killed them all! And she inspires you to throw skin whitening creams in the dustbin. I know I might lose on this one but she should win.

Model of the Year (Male)

Aimal Khan, Hasnain Lehri, Jahan-e-Khalid, Shahzad Noor, Waleed Khalid.


Well it literally has been Shahzad Noor Vs Hasnain Lehri for past couple of years. They are like the Reema and Meera, Sri Devi and Madhuri, Deepika and Alia of the industry ! Equally good but one wins. I pick Hasnain Lehri as he and his photographers have been more experimental.

Best Fashion Photographer

Abdullah Haris, Ali Hasan, Guddu Shani, Nadir Feroz Khan & Maha Burney at NFK Photography, Shahbaz Shazi


Shahbaz Shazi! His photography makes your eye pop out and fall on the floor,

Best Hair and Make-up Artist

Natasha Khalid, Omayr Waqar, Saima Rashid Bargfred, Shammal Qureshi, Shazia Rashid


Omayr has Mahira, He wins! Waisay the best should win, even if she decides that she wont be taking anymore awards. Yes I mean NABILA.

Achievement in Fashion Design – Pret

Coco by Zara Shahjahan, Generation, Khaadi, Sana Safinaz, Sapphire.


All are nice, Generation is nice and sexy and stands out! Generation is my winner.

Achievement in Fashion Design – Luxury Pret

Mahgul, Sana Safinaz, Sania Maskatiya, Shamaeel Ansari, Shehla Chatoor


Nobody does Luxury Pret better than Pakistanis and therefore its a tough tough category, but I have to pick one and I go with Mahgul.

Achievement in Fashion Design – Bridal

Ali Xeeshan, Elan, Faraz Manan, Mahgul, The House of Kamiar Rokni


Doing a toss between Elan and Faraz Manan.. Faraz Manan Wins! Brides of the world are crazy for him.

Achievement in Fashion Design – Lawn

Elan, Faraz Manan, Sana Safinaz, Shehla Chatoor, Zara Shahjahan


I think Sana Safinaz is picking the trophy once again this year. Not just their prints were least busy but everyone says that their fabric quality is one of the best.

For 2017 btw, their should be an award not for the lawn but best Lawn “Campaign”. The brainstorming and money being spent on this awami fabric is mind boggling.

Best Menswear Designer

Ahmed Bham, Amir Adnan, Hassan Sheheryar Yasin, Ismail Farid, Nauman Arfeen.


I just fell In love with everything that HSY did in menswear at FPW and PSFW. He wins.

Best Emerging Talent

Aashna Khan – Photographer, Giti Ara – Model, Hira Shah – Model, Imaan Madani – Model, The Pinktree Company – Designer


The Simple-y Sexy The Pinktree Company wins by a margin here!  The other nominees (minus Aashna Khan) I feel it seems were picked in a rush to complete the number. Same is what I feel about this category too. Mix chaat and unnecessary.

Lux Style Awards are taking place this April and its a new team directing the show. All the best wishes to the team. And a standing ovation to Frieha Altaf, who has made the LSA’s the King Kong of classy and sexy and glamorous! Seriously nobody in the subcontinent has been able to showcase an awards show better than LSAs , matkas and jhatkas but no class !

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Its Comfy and Modern with N-DURE Shoes

Finding a right pair of shoe is one task that for me has turned out to be more difficult than shopping for clothes! And I feel that most of you are facing the same problem.  So many reasons for that.

What is most difficult for a person like me who has work in the morning , event in the evening and probably taking ammi out for grocery shopping or meeting khalas at night, NO I CANT change shoes all the time. So when I am shopping I look for something that is somewhere in between formal and casual and offers lots of comfort.

Servis have launched a brand new range of their N-DURE shoes and it feels like that yes! They have gotten it all so right.

N-DURE category is designed by Servis for the modern urban youth, Ndure combines style statements with comfort and offers products that are young at heart and reliable.


N-DURE now also have in the offering a new range of formal shoes that come withthe same comfort level that it is known for.


Best part is that prices are so affordable. When you are shopping N-Dure, you are buying a much better quality at a price half to what that fancy names brands might be offering.

Go check out their facebook page and website. Just in case you are not sure about which one to chose, You can always Tweet , facebook or instagram me and I can help you in deciding 🙂 See how nice I am 😀


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Just like Valentine’s Day or Women’s Day etc, there is a day for your oral health, which you don’t care much about but you should. The World Oral Health Day is celebrated on March 20th worldwide and thank God for Shield in Pakistan, that it does an extra effort every year on this day to let us know how important is the hygiene of our teeth is!


This year Shield took on board country’s top hospitals and offered free medical checkups on the World Oral Health Day. I myself visited one of the hospitals, where otherwise consultations charges would cost some hundreds but on that day not just that people were told about the dental issues that they were facing but took along free samples of Shield products. AWESOME!


Let me wear doctors coat for all my readers and tell you what you can end up with if you are one of those who don’t brush, floss, mouthwash your teeth everyday.

Lets just start on a lighter note:

Forget having a boyfriend or a girlfriend: You stinky mouth!

And now lets get serious:

1. YOU DIE !!. People with dental issues can actually end up having a heart stroke. There is a bacteria that takes birth in your mouth that is capable of clotting your arteries resulting in a heart attack or diseases. Brush before you are brushed!

2. YOU DIE!! This time of Cancer. The gum diseases can lead to kidneys, blood and pancreatic cancer. Now then ? !!

3. YOU DIE OF EMBARRASSMENT!! Because your teeth fall.

4. AND SO MUCH SEVERE MORE.. I am just shocked while doing research on this. You can end up having ulcer, pregnancy issues, erectile dysfunctions and even diabetics.

Guys, You need to #ShieldYourSmile, not just to have a perfect smile but to actually protect yourself from these craziest life threatening diseases.

Lastly, I can’t appreciate Shield enough for creating awareness among all. I’d suggest them that next year to visit workplaces. There are many unhealthy eaters with stressed lifestyles who just jump into bed as soon as they reach home after a tiring day and forget that they had to brush their teeth.