Fashion & Lifestyle !!

Leave a comment

EFU Life gives life to the walls of Karachi with Meri Shaan Mera Pakistan campaign

EFU Life, the leading life insurance provider in Pakistan is proven once again that they are committed to serving the people of Pakistan and believes in giving back to the society through its various CSR initiatives.

‘Meri Shaan Mera Pakistan’ is a CSR initiative by EFU Life in collaboration with Commissioner Karachi Division to reclaim the walls of major public areas of the city through thematic wall art and aims to eradicate wall chalking and negativity on walls.

WhatsApp Image 2017-08-09 at 3.19.43 PM
EFU Life inaugurated ‘Meri Shaan Mera Pakistan’ in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall beautification projects in Karachi, at Ayesha Manzil and NCC Sports Complex, the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East.

WhatsApp Image 2017-08-09 at 2.48.36 PM
The campaign rejoices the spirit of patriotism, and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of the campaign.
Speaking at the inauguration ceremony, Mr.Taher G Sachak, MD & CEO, EFU Life said ‘I take this opportunity to thank Mr.Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment inpartnering with us to make this project a success. He emphasized that we as Pakistani’s need to take ownership and responsibility for our country. There is a lot that we need to be proud of, and it’s important to bring forward the positive mind-set about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism, but the involvement of the youth, with active participation from the students of different universities to execute the project. He also added, that ‘the company is further exploring avenues of executing such projects in other parts of the country. ‘

Mr.Ejaz Ahmed Khan, Commissioner Karachi commended this collaborative effort and stated ‘such beautification projects are essential for enhancing the aesthetic aspect of the city. Aga Khan Park is the third project that we have collaborated on with EFU Life and other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light.’

EFU Life has partnered with ‘Abdoz Arts’ on this project, an organization which aims to reclaim the public spaces of Pakistan through fine arts.


Leave a comment

Comedy Masala 4th Edition brings more International stars to Karachi

After establishing themselves as Pakistan’s premium international stand-up comedy experience, Comedy Masala International is proud to announce its fourth edition of shows this September, with MORE live international stand-up comedy! Comedy Masala will put on 5 shows over 3 nights and will feature brand new acts & brand new jokes!


Visiting Pakistan this year are:

1) RON JOSOL, the Canadian comedian who is RUSSELL PETERS opening act! Ron has toured and opened for his mentor Russell Peters, and has a few jokes about Russell in his act! Ron is hilarious, and has featured on NBC, Showtime, Gotham Comedy Live & Comedy Central.

2) RORY LOWE, the Australian comedian who is funny, kind of insane & alumni of (sold-out shows) the Perth, Adelaide & Melbourne Comedy Festivals. Rory has been tearing it up across Australia, and most recently in Malaysia, and at Comedy Masala, Singapore!

3) MARKUS BIRDMAN, the UK comedian who is a 20+ year veteran in the industry. Markus has been featured on NETFLIX (Live from Amsterdam), Comedy Central, BBC1, BBC3, ITV, Channel 4 & Paramount. Markus was voted as 2013 Top 10 Comedians by TIMEOUT Magazine, London.

All 5 shows will be hosted by Comedy Masala founder & Pakistani comedian, UMAR RANA (seen on Comedy Central Asia & voted 2013 Top 10 Comedians in Asia by Top 10 Magazine).

The COMEDY MASALA INTERNATIONAL franchise will continue to bring live international stand-up comedy to Pakistan, featuring comedians from North America, Europe, Australia & South East Asia. Comedy Masala will expand to Dubai, Lahore & Islamabad in 2018. Comedy Masala (Singapore) is currently Singapore’s biggest & most popular weekly stand-up comedy show, and has been listed by Traveller.Com (Australia) as one of the World’s Top 10 comedy nights. Comedy Masala has been aired on popular TV channel, Comedy Central Asia.

Comedy Masala has now successfully expanded to Pakistan with the aim to make Pakistan one of the world’s largest hubs for international comedians touring South & South East Asia. Work is currently in progress to develop a grass roots initiative, via masterclasses run by international comedians, to develop and nurture the local stand-up comedy scene.

Tempted enough to get the tickets? is the link to get hands on the most funny show of the year!

I will be watching the first day first show with thanks to the fabulous Team Media Idee (, the offiicial digital agency, and will share my reviews 🙂

Leave a comment

Empower Your Hair with Sunsilk ‘Long and Healthy’

The wedding season is in full bloom and every girl is trying to look their perfect
for every occasion. But, this hot and humid weather is posing many challenges
for all those looking to kill with their gorgeous hairdos.
Sunsilk Long & Healthy comes to their rescue, packed with the ultimate dose of
Biotin – also known as Vitamin B7. It empowers your hair and makes them
grow four centimeters in three months. The shampoo nourishes hair from root
to tip and adds a vibrancy never experienced before.

Biotin, derived from the Greek word Biotos is synonymous with life. In popular
culture, it is rightly referred to as hair food. A Biotin deficiency results in
dryness of the scalp, dandruff and hair loss. Usually, our hair grow about 1.25
centimeters a month, but due to a lack of nourishment, their growth is
A renowned hair and scalp guru, Dr. Fransesca Frusco aptly sums up the
importance of great looking hair. She says that “when you have hair on your
side you feel good, because you look good. It contributes to you as a person,
from the moment you wake up to the moment you go to bed.”
The arrival of Sunsilk Long and Healthy has been heralded by an advertisement
that encapsulates the connection between weddings and long hair. It shows a
bride inviting her friend to her wedding who agrees to come with her beautiful
hair, really long. The bride reminds her that the wedding is in a few months –
and growing hair may be challenging. The friend, however, uses Sunsilk Long
and Healthy to nourish her hair and shows up at the wedding with glamorous
and buoyant hair.

Leave a comment

Thank God for Pepsi Battle of the bands, We will hear and watch great new music finally

Pakistan’s love for music goes back a long way. It is one of the few things that bring us together. If you have been blessed with a soulful voice, you’re in luck, because Pakistan really appreciates musical talent. We recently saw a young man from interior Balochistan achieve fame because of his voice. And the story doesn’t stop there. Pakistan has a wonderful platform for people who wish to express their musical talent; Pepsi Battle of the Bands.

Featuring huge stars like Fawad Khan, Meesha Shafi and Atif Aslam and many more guest appearances, it is an ongoing contest between new and aspiring bands to take on each other and come out victorious. The first episode just premiered and left us wowed. Let’s take a look at what went down.

Host Ayesha omer introduced the three judges who need no introduction. Being a powerhouse in their own right the three judges are perhaps the best choice for the show. The winner of the first Pepsi battle of the bands, Aaroh’s lead vocalist was the guest judge for the auditions.

A number of aspiring bands auditioned to be selected for the next round. Some were successful. Some needed a bit more work. All in all, it was wonderful to see Pepsi supporting the dreams of so many young people.

All these bands aiming for the top, performed their best. Some attempted to cover classics like Aitebar, while others debuted their own originals. The competition was extremely tough and in the end only few slots were filled.

The auditions will continue in the next episode where the bands will have a chance to impress the judges. In the end no matter who is selected, we know music wins!

Leave a comment

“Hoga Saaf Pakistan” announced by Reckitt Benckiser

6 kids die every hour because of diarrhoea in Pakistan. A disease which can be easily prevented.

Even today, there are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhoea.

Shahzeb Mahmood at the HUM awards  (2).jpgReckitt Benckiser (RB) and a private TV channel announced their partnership for “Hoga Saaf Pakistan” a pledge for a healthier, cleaner Pakistan. The announcement was shared on the big stage at the Lahore Expo Centre where Shahzeb Mahmood, the CEO of Reckitt Benckiser, mentioned the dire need of coming together as a nation and improving the unclean and unhygienic conditions that give birth to diseases such as diarrhoea. The emphasis was laid on how each one of us can take ownership of making “Saaf Pakistan” a reality by ensuring cleanliness for ourselves, our homes and our neighborhoods: main, mera ghar aur mera muhalla saaf, tou hoga saaf Pakistan.

“RB has pledged for ‘Hoga Saaf Pakistan’ so that preventable diseases like diarrhoea do not claim any more lives. This is a cause very close to our hearts. It is very easy to point fingers as to whose fault this is, but being privileged enough, it is our responsibility to initiate this change and work towards a Saaf Pakistan. With the support and ownership of fellow Pakistanis, let’s make this vision come alive: Mil kay lagaeingay jaan, toh ‘Hoga Saaf Pakistan’,” said Shahzeb Mahmood, CEO of RB Pakistan.

Leave a comment

Wedding Goals!! #McFairyTale at McDonalds

Have you ever wondered what you will do right after your wedding? While you may think of all the funny and steamy ideas, one bride had it planned right down to the letter. Munawal Jawed had a dream, which her groom merrily fulfilled as soon as they had said Qabool Hai.

You may love McDonald’s but not quite enthusiastically as Munawal – who had dreamt of savouring their treats on her wedding day. Her husband Zubair chimed in and gave her the perfect wedding gift.


Donning their wedding clothes and looking ecstatic, the couple jetted to the nearest McDonald’s. The staff was taken by surprise to see a newlywed couple heading their way.

This prompted the brand to share the story on their Facebook page and give everyone some serious competition for their couple goals. The bride also shared the interesting wedding anecdote on her Facebook profile – thus garnering praise and envy from couples across Pakistan.

The wedding ended in a perfect McFairytale and will be remembered by everyone for many years to come.

Leave a comment

Three Leading Ladies Unveil New Lux Fragrance Soaps

Lux has unveiled the biggest celebration of beauty by bringing together three leading ladies of Pakistani cinema. From dreams to reality, from splendor to vitality, these ladies are an embodiment of gorgeousness – and Lux has managed to truly encapsulate their emotions in a wonderful ad.

The new fragrances Hypnotic Rose, Charming Magnolia and Elegant Gardenia come packed with the scent of fresh flowers – that will keep you radiating all day long. They are formulated to resonate with the individuality of Mahira Khan, Mawra Hocane and Maya Ali.

The Hypnotic Rose is Mahira Khan’s favourite. Donning a red gown, she looks ravishing from start to finish. With her spellbinding aura, she adds the oomph that we have come to see in her persona lately. No one does red better than her, and it is evident in the advert. People will be thronging to feel the aroma of roses with this variant.

lux 1 sc

Mawra Hocane charms with her bubbly smile and viewers can feel the fleeting scent of magnolias with her appearance. As an ode to her feminine and delicate persona, she looks charismatic in pink while choosing Charming Magnolia as her beloved fragrance.

lux 3 sc

The ad has magnificently captured the ethereality of Maya Ali’s angelic looks. With her elegant poise, she wears white to emit purity that is synonymous with her favorite scent Elegant Gardenia. Her soulful personality amalgamates well with the ambiance of her shots, and she looks glamorous in them.

lux 2 sc

The ad is shot at the picturesque Noor Mahal in Bahawalpur and aptly compliments the royalty of the Queens that rule our hearts. It has all the signature Lux features like the fluttering drapes, flowing flower petals and mellifluous music. The production is crisp, and one can see the grandeur in scale as the ad progresses from Mahira to Mawra and Maya.

This one is a home run for Lux and viewers will surely remember it for years to come.

Leave a comment

Finally, Our Favorite Celebs are Switched On!

Last week, our beloved celebrities were switching off. Their hectic routines had caught up to them, and they felt drained off all the energy and inspiration that kept them going all this time.

People scrambled to find answers as one after the other celeb turned themselves off. It felt like an epidemic waiting to unleash its fury. They wanted to see more of Ali Xeeshan’s designs, and Feroze Khan’s workouts. Snapchatters longed for Mehreen Syed’s snaps and Anoushey’s followers were waiting to hear the next travel story.

When it seemed like all of that was now over and they may not get to see their energetic stars going on about their upbeat routines, Sting entered the fray to save the day!

Sting decided to power them back on, to let people savor their passionate lives. Everyone breathed a sigh of relief when celebrities Switched On and started doling out inspiration to their followers.

Anoushey Insta.jpeg

Mehreen Syed, Feroze Khan, Ayesha Omar, Mehwish Hayat, Anoushey Ashraf, Hina Altaf, Shazia Naz, Khalid Malik and Minal Khan powered up and got back to their daily routines. Anoushey Ashraf posted an image of herself with the caption: “Coming up with great ideas once more #LifeKaSwitchOn” while the energetic Hina posted a boomerang of herself with a caption saying: “Actually, I’m all up for interviews because why not? Celebrate your passions! #LifeKaSwitchOn”.

Feroze Insta.jpeg

The fitness junkie Feroze Khan got back on track as he posted an incredible picture of himself in the gym with a caption saying: “Bench pressing with twice the weight #LifeKaSwitchOn” and also the snapchat queen Mehreen Syed posted a boomerang with the caption saying: “Fully charged and back in the game #LifeKaSwitchOn”.

Ayesha FB.jpeg

Everyone’s favorite Mehwish Hayat and Ayesha Omar also posted their pictures with captions saying: “Running every morning at full speed ahead! #LifeKaSwitchOn” and “Back in action and ready to fully celebrate the summer!#LifeKaSwitchOn”.

Mehwish Twitter.jpeg

This was all part of an electrifying marketing campaign by Sting titled #LifeKaSwitchOn as it excites you to pursue your passions – day in and day out!

Leave a comment

Its Round 3 of #ComedyMasala this July!

I was there at Comedy Masala 2, earlier this year and kasam lelo, this was the most I laughed in an hour or two ever in my life!

Stand up comedians from all over the world have been coming to Pakistan regularly now, courtesy team comedy masala international, giving some insanely funny nights to us.
This time its 5 shows on 13th, 14th and 15th of July in the city of lights and tickets are available at 021 – 3890 9914.

So what is Comedy Masala and what is making them come back to Karachi:

After reaching No. 1 status in SE Asia, being listed as one of the Top 10 comedy nights in the world (TRAVELLER, AUSTRALIA), and being featured on COMEDY CENTRAL ASIA, Singapore’s biggest & most popular weekly stand-up comedy show, COMEDY MASALA, launched in PAKISTAN in Feb 2017, with the aim to make Pakistan one of the world’s leading hubs for international touring comedians. Masala’s vision is to bring the world’s best international stand-up comedians to Pakistan, and to launch a grass roots initiative, via weekly open mics and workshops, to develop and nurture a local stand-up comedy scene under the guidance of experienced comedians from across Europe, Asia, North America & Australia.

Who is performing at Comedy Masala III:

STEPHEN CARLIN, who is one of the most intelligent comics you’ll see, and Stewart Lee calls him ‘one of the ten best ever’. Then there’s REX NAVARRETE, he’s a comedy veteran and has been tearing it up across North America for over 30 years. Rex has 4 live full-length comedy albums to his name (avail on iTunes), and is widely regarded as the Premiere Filipino American comedian. Last, but by no means least, is JONATHAN ATHERTON – the Australian comic who speaks more languages than your average U.N. delegate. Affectionately known as ‘The Comedy Guru’, Jonathan is one of the most travelled & experienced comedians, having performed for over 25 years across most countries on the planet. All 5 shows will feature the same line up, and will be hosted by Comedy Masala founder & Pakistani comedian, UMAR RANA.

I have gotten my tickets and will be attending on 15th, although I love attending the first day first show, but chao, I m sure its still going to be great 🙂 See you there maybe ?

Leave a comment

What Will “Boost” the Pakistan Entertainment Industry?

The mad work routines have finally caught up to our celebrities. The long hours, incessant recordings, demanding photo-shoots, all have taken a toll on their lives. This is why they are planning to switch off and get a mental uplift from the daily grind.

Anoushey Ashraf Status Instagram

Social media is abuzz as one celeb after another is switching off. Anoushey Ashraf is unable to think clearly, while Mehreen Syed is done with her phone. The lack of creativity has Ali Xeeshan looking for a breather while Feroze Khan is running out of energy for his workouts. Mehwish Hayat has also chimed as she is quitting her morning jog routine.

Feroze Khan Status Facebook

All of this has people wondering whether their favourite celebs are done for good? Is this just a phase where they are struggling to get their groove back on, or are they switching-off to switch on more organized?

Mehwish Hayat Status Twitter

The one thing that they all need is a smacking jolt of energy. A power boost that not only re energizes their brains and but also inspires them to achieve more… but what can switch them back on? may be a gulp of Sting? Guess everyone’s gotta wait to find the answer…