Fashion & Lifestyle !!

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Three Leading Ladies Unveil New Lux Fragrance Soaps

Lux has unveiled the biggest celebration of beauty by bringing together three leading ladies of Pakistani cinema. From dreams to reality, from splendor to vitality, these ladies are an embodiment of gorgeousness – and Lux has managed to truly encapsulate their emotions in a wonderful ad.

The new fragrances Hypnotic Rose, Charming Magnolia and Elegant Gardenia come packed with the scent of fresh flowers – that will keep you radiating all day long. They are formulated to resonate with the individuality of Mahira Khan, Mawra Hocane and Maya Ali.

The Hypnotic Rose is Mahira Khan’s favourite. Donning a red gown, she looks ravishing from start to finish. With her spellbinding aura, she adds the oomph that we have come to see in her persona lately. No one does red better than her, and it is evident in the advert. People will be thronging to feel the aroma of roses with this variant.

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Mawra Hocane charms with her bubbly smile and viewers can feel the fleeting scent of magnolias with her appearance. As an ode to her feminine and delicate persona, she looks charismatic in pink while choosing Charming Magnolia as her beloved fragrance.

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The ad has magnificently captured the ethereality of Maya Ali’s angelic looks. With her elegant poise, she wears white to emit purity that is synonymous with her favorite scent Elegant Gardenia. Her soulful personality amalgamates well with the ambiance of her shots, and she looks glamorous in them.

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The ad is shot at the picturesque Noor Mahal in Bahawalpur and aptly compliments the royalty of the Queens that rule our hearts. It has all the signature Lux features like the fluttering drapes, flowing flower petals and mellifluous music. The production is crisp, and one can see the grandeur in scale as the ad progresses from Mahira to Mawra and Maya.

This one is a home run for Lux and viewers will surely remember it for years to come.

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Finally, Our Favorite Celebs are Switched On!

Last week, our beloved celebrities were switching off. Their hectic routines had caught up to them, and they felt drained off all the energy and inspiration that kept them going all this time.

People scrambled to find answers as one after the other celeb turned themselves off. It felt like an epidemic waiting to unleash its fury. They wanted to see more of Ali Xeeshan’s designs, and Feroze Khan’s workouts. Snapchatters longed for Mehreen Syed’s snaps and Anoushey’s followers were waiting to hear the next travel story.

When it seemed like all of that was now over and they may not get to see their energetic stars going on about their upbeat routines, Sting entered the fray to save the day!

Sting decided to power them back on, to let people savor their passionate lives. Everyone breathed a sigh of relief when celebrities Switched On and started doling out inspiration to their followers.

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Mehreen Syed, Feroze Khan, Ayesha Omar, Mehwish Hayat, Anoushey Ashraf, Hina Altaf, Shazia Naz, Khalid Malik and Minal Khan powered up and got back to their daily routines. Anoushey Ashraf posted an image of herself with the caption: “Coming up with great ideas once more #LifeKaSwitchOn” while the energetic Hina posted a boomerang of herself with a caption saying: “Actually, I’m all up for interviews because why not? Celebrate your passions! #LifeKaSwitchOn”.

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The fitness junkie Feroze Khan got back on track as he posted an incredible picture of himself in the gym with a caption saying: “Bench pressing with twice the weight #LifeKaSwitchOn” and also the snapchat queen Mehreen Syed posted a boomerang with the caption saying: “Fully charged and back in the game #LifeKaSwitchOn”.

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Everyone’s favorite Mehwish Hayat and Ayesha Omar also posted their pictures with captions saying: “Running every morning at full speed ahead! #LifeKaSwitchOn” and “Back in action and ready to fully celebrate the summer!#LifeKaSwitchOn”.

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This was all part of an electrifying marketing campaign by Sting titled #LifeKaSwitchOn as it excites you to pursue your passions – day in and day out!

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Its Round 3 of #ComedyMasala this July!

I was there at Comedy Masala 2, earlier this year and kasam lelo, this was the most I laughed in an hour or two ever in my life!

Stand up comedians from all over the world have been coming to Pakistan regularly now, courtesy team comedy masala international, giving some insanely funny nights to us.
This time its 5 shows on 13th, 14th and 15th of July in the city of lights and tickets are available at 021 – 3890 9914.

So what is Comedy Masala and what is making them come back to Karachi:

After reaching No. 1 status in SE Asia, being listed as one of the Top 10 comedy nights in the world (TRAVELLER, AUSTRALIA), and being featured on COMEDY CENTRAL ASIA, Singapore’s biggest & most popular weekly stand-up comedy show, COMEDY MASALA, launched in PAKISTAN in Feb 2017, with the aim to make Pakistan one of the world’s leading hubs for international touring comedians. Masala’s vision is to bring the world’s best international stand-up comedians to Pakistan, and to launch a grass roots initiative, via weekly open mics and workshops, to develop and nurture a local stand-up comedy scene under the guidance of experienced comedians from across Europe, Asia, North America & Australia.

Who is performing at Comedy Masala III:

STEPHEN CARLIN, who is one of the most intelligent comics you’ll see, and Stewart Lee calls him ‘one of the ten best ever’. Then there’s REX NAVARRETE, he’s a comedy veteran and has been tearing it up across North America for over 30 years. Rex has 4 live full-length comedy albums to his name (avail on iTunes), and is widely regarded as the Premiere Filipino American comedian. Last, but by no means least, is JONATHAN ATHERTON – the Australian comic who speaks more languages than your average U.N. delegate. Affectionately known as ‘The Comedy Guru’, Jonathan is one of the most travelled & experienced comedians, having performed for over 25 years across most countries on the planet. All 5 shows will feature the same line up, and will be hosted by Comedy Masala founder & Pakistani comedian, UMAR RANA.

I have gotten my tickets and will be attending on 15th, although I love attending the first day first show, but chao, I m sure its still going to be great 🙂 See you there maybe ?

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What Will “Boost” the Pakistan Entertainment Industry?

The mad work routines have finally caught up to our celebrities. The long hours, incessant recordings, demanding photo-shoots, all have taken a toll on their lives. This is why they are planning to switch off and get a mental uplift from the daily grind.

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Social media is abuzz as one celeb after another is switching off. Anoushey Ashraf is unable to think clearly, while Mehreen Syed is done with her phone. The lack of creativity has Ali Xeeshan looking for a breather while Feroze Khan is running out of energy for his workouts. Mehwish Hayat has also chimed as she is quitting her morning jog routine.

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All of this has people wondering whether their favourite celebs are done for good? Is this just a phase where they are struggling to get their groove back on, or are they switching-off to switch on more organized?

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The one thing that they all need is a smacking jolt of energy. A power boost that not only re energizes their brains and but also inspires them to achieve more… but what can switch them back on? may be a gulp of Sting? Guess everyone’s gotta wait to find the answer…

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Surf Excel spreading goodness with #NekiIkIbadat Campaign

Waking up for sehri is not an easy task. Even when they do wake up, most people are not in their best mood at the time. Kids especially, are grumpy and head straight towards the food. However, when good is instilled in the nature, then doing good to others becomes easy. This is the message Surf Excel’s Ramadan 2017 campaign #nekiekibadat advert conveyed.
The young boy, when wakened by his mother, instead of focusing on his own food, becomes concerned about his neighbor and crosses a whole lot of dirty obstacles to check up on him. The ad basically says that on the path of goodness lay challenges that might hurt or deter us – symbolized visually as the locked gate, high walls, and mud – but when we are determined to stay on the right path, then nothing can stop us. The kid, knowing that the neighbor has a hearing disability and hasn’t been able to wake up on the sound of the alarm, goes under the gate and over the hedges just so the neighbor does not miss out on his sehri. Knowing that time is little, he takes along food too. 

Putting others before self is the epitome of goodness. It is tough and comes with a lot of hurdles, but when followed makes the world a better place. Following our inherent goodness and teaching our younger generation to do the same is what the ad inspires.
The music and the lyrics are truly heart touching and add to the experience of watching the ad. I had goosebumps while watching it till the end. It is that good.

Let’s commend Surf Excel for reminding us to be good, kind and generous with our deeds. Knowing that reall neki is an ibadat, we should try to be good to others whenever and wherever we can.

The campaign was further extended in its goodness with the inclusion of a clothes donation drive in collaboration with Akhuwat, Karachi Relief Trust and M&P. The drive worked with people dropping off their clothes to the nearest M&P outlet or calling on 90131 to have an M&P representative collect the clothes from their homes. Many celebrities like Wasim Badami, Tooba Siddique, Sarwat Gillani and Shaista Lodhi praised and appreciated the effort to spread awareness and encouraged people to donate.

Leave a comment is set to host Lahore’s biggest Eid festival, Pakistan’s largest multi-label online fashion retailer, is all set to host the Fabbitt Eid Festival. Brainchild of Anush Ammar, a well-known fashion icon, the Festival will take place on 24th and 25th June, 2017 at the Royal Palm Golf & Country Club from 5 pm until 3 am.

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Sponsored by the heritage brand Master Molty Foam, the Festival has been curated with the concept of fashion, food, fun & technology – all coming together in one fabulous event.

The aim of the event is to revive the traditional spirit of Chand Raat by gathering Lahoris under one roof where they can enjoy the festivities of the joyous occasion. The Festival will transform the venue into a wonderland of Eid shopping with notable designers, famous eateries coming together under the banners of and Master MoltyFoam.

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This Eid Festival will be a huge platform for Lahoris to shop from and interact with various designer-wear, prêt, lifestyle and luxury brands.  Some of Pakistan’s most exciting designers, including Faraz Manan, Fahad Hussayn, Ivy, Farah Talib Aziz, Neemar Jewels, Republic, Zara Shahjahan, Amrapali, Maria B & many others, will be showcasing their exciting collections. Apart from designer-wear, visitors will also be able to avail on-the-spot salon and mehndi services.

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Commenting on this initiative, Anush Ammar said that, “We are really excited to bring the Fabbitt Eid Festival to the people of Lahore. Through the event, we aim to celebrate the spirit of Eid while providing Lahoris a platform to make their Chand Raat more memorable by spending it together with their friends and loved ones.”

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The Fabbitt Eid Fest will be much more than nonstop entertainment and fun. This Festival embraces the pleasure of providing a once in a lifetime experience that will bring you face to face with leading fashion brands and eateries. The Fabbitt Eat Fest is a family only event and is expected to cater to key media influencers, socialites and people from all across Lahore.

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Wasim Akram 502 FOR HIM by Jdot Fragrances

Great news for perfume lovers and Wasim Akram fans is that after 414 exclusive Waskim Akram’s fragrance for him by jdot fragrances, we now have Wasim Akram FOR HIM and her both.


Jdot Fragrances are one of the top most quality  perfumes and are of International standards. I have used 414, core and classic and they all were excellent and stayed for a long time.  Last week I got hands on 502 FOR HIM and this is what I think about it.

Packaging: Magical! Similar to 414, but unlike 414 in red, 502 is in white cricket ball shape with silver in the middle, it for me is one of the most classy bottles ever. it wont be just another perfume bottle on your dressing table, it will stand out like anything. The bottle comes in 100 ml quantity.


Fragrance: 502 FOR HIM unites the invigorating zest of cardamom, sweet orange and the power of fougere accord with the woody whisper of oak moss. This is an interesting mix of notes. Scent staying very classic yet giving a refreshing punch with sweet orange and apple notes. All in all, a potion of notes giving a classic fragrance with a modern feel.

Price: For a product of this top class quality and packaging, price of  502 FOR HIM is remarkable. For just under Rs. 3,500, this is the best alternative to perfumes priced way above 10k! 5.jpg
502 FOR HIM and 502 FOR HER are both now exclusively available in stores and online and if you are still looking for an eid gift for your her or him, this is it ! 🙂

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Eyes Closed for Light Campaign by Pepsi

With the start of Ramazan, the donation campaigns started for all the brands. I was waiting for my favorite one since last two years. Pepsi has been doing some really good work for those who need our help. This is the third year Pepsi launched this campaign and this year it was zara hut key.

So The Annual Liter of light campaign by Pepsi Pakistan, with the new initiative. This time they are going #EyesClosedForlight.  Leading Names of the Film & Drama industry are taking part in this campaign with Pepsi. Not only this, but Pepsi has launched a book with the powerful images of Impacts from the Pepsi liter of Light campaign. The campaign is doing brilliantly this year as well as people across Pakistan are participating for this cause. Even I have purchased these bottles too for the entire Ramzan to support the cause because as they say na Charity begins from Home.

Pepsi Pakistan has launched the book already on 14th June,2017. A photo exhibition was held at Lahore on 14thJune, where Pepsi has portrayed some really good images of their powerful work they had been doing for years for the betterment of the society. With the photo exhibition, they have also launched their book. This book is a must see and read. It has the glimpses of all the difference Pepsi has been creating with the help of all the pepsi fans over the years in the life of people living in the off-grid areas.

This movement by Pepsi was backed by huge number of Pakistanis, who are participating in the #EyesClosedForLight campaign and nominating their loved ones to do this for a cause by posting their pictures with closed eyes and the hashtag on their social media platforms. Closing the eyes resembles to the experience those individuals who don’t have have access to light and they are spending life in darkness.  Till date Pepsi has successfully covered 40 plus villages across Pakistan with their partners ACE welfare Foundation. This year through their digital campaign Pepsi is tracking their daily impressions and also aims to invest further into this cause if the number of hashtags increases more than their set target.

When approached to the Marketing Director of Pepsi and he was asked about the campaign, he expresses his views about the campaign as “We started the campaign two years ago in a bid to bring a real difference to the lives of Pakistanis. Since the beginning of Ramadan this year, we started our campaign of installing lights with the aim to impact at least 30,000 lives or more just this year.”



Our goal is to pull Pakistani people out of darkness and improve their quality of life. In this effort so far we have installed a number of street and portable lights in the areas surrounding KPK, Gilgit Baltistan, Balochistan, Sindh and Punjab from June till October. We aim to do more through this campaign each year to make life easier for all”.


At the launch ceremony of the book, held at Lahore on 14th June, Amongst many celebrities and prominent personalities like Mehwish Hayat, Mehreen Syed, Atif Aslam, Hamza Ali Abbasi, Cybil Choudhry, Amna Babar, Mira Sethi, Adnan Siddiqui and Munib Nawaz and many more came together to support this initiative.

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Wear Your Confidence! ZS Textiles Launches Ayesha Ibrahim Luxury Lawn

It’s another summer with heat so intense that the only fabric women want to wear is Lawn. However, with Ramzan coinciding, things have become tricky as to what should be picked for Eid, which is fancy yet is comfortable enough to keep functioning in this atrocious heat. ZS Textiles who have come up with some lovely lawn collections all summer long, have collaborated with Designer Ayesha Ibrahim for a Luxurious lawn collection for the festive season of Eid.


Ayesha Ibrahim, who has now been part of the fashion industry for almost two decades, stands out in the industry with her design philosophy. Ayesha is all about playing with traditional aesthetics and blending it with trendy and current styles.


Ayesha Ibrahim Luxury Lawn by ZS Textiles presents hues that are colorful and bright and embroideries giving a unique flavor of east meets west, making the designs look very refreshing! Trendy, traditional and comfortable, what else does a woman need to look gorgeous this Eid?


Ayesha Ibrahim’s collaboration with ZS Textiles is in fact, beyond just the Luxury Lawn. The campaign is named #WearYourConfidence and features Model Neha, revolves around the idea of empowering women by making them feel confident. One has to accept the fact that the clothes we wear affect our body language and our confidence. This lawn collection does exactly the same. Ayesha Ibrahim Luxury Lawn is made to give an extra boost to the confidence of women from every walk of life.


Our resources claim that this collection is doing phenomenal in the market and very few prints are left.


Congratulations to Ayesha Ibrahim and ZS Textiles and to the women reading this, dear all, rush to the stores before it’s all gone!

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Lays gives you a reason to #SayitwithaSmile

Lives have become so tough and grilling that even when there is something funny or a happy moment, the muscles of face are just flat! Literally this happens with me all the time now. Umair everything ok ? You look sad ? And my response everty time is that k kuch nahi hua baba.. lol.  For all those sarriyal faces like me should start investing on Lays 😀 !


Lays are back with more smiles on their bags of chips! We 25 smiles to be exact.

Lay’s Say It with A Smiles campaign has been launched with an exciting TVC featuring none other than Shahid Khan Afridi! It also features Momal Sheikh & Imran Abbas. Lets watch:

Allow me to say that the smiles this on the lays packs this time are pure crazy fun. I can’t wait to get hands on them and have a great time with nieces Meerab and Rabail.

Oh well, I am not that sweet, because there is some fantastic tohfay to win too. Samsung S7 edge phone is up for grabs DAILY and cash prizes of million every week. What you need to do is scratch the code on the packets of the Lays and sms to 9005. Just incase you feel like everybody is getting the same codes, sweet heart its the sms that counts and your phone number will be up on ballots to win you the sexy prizes.

LAY’S is also giving out a FREE iPod Shuffle DAILY! All you have to do is take a selfie with a smiles pack with the hashtag #SayItWithASmile and share it as a public post on Facebook, Instagram or Twitter! So Start Smiling guys! Eat lays and don’t forget to workout 😉