Sometimes one can’t help but be transported back in time. It could be a certain smell, food, a song or just a vision. Nostalgia is a great way to feel good. Pepsi knows that very well, so they’ve given us one of the most Nostalgia -inducing ads ever!
With Fawad Khan time traveling through the 60’s to 70’s, 80’s, 90’s, and the present, the ad gives us everything and takes us back in time. All it takes is one sip and we get to see the amazing cars from the 70’s and when Fawad goes to the 80’s dancing to the beat with Zoheb Hassan. Who knew Fawad could moonwalk! Craving a pepsi, he is then taken to the 90’s where Pakistan celebrates the glory of their world cup win from ’92. ‘Vital Signs’ makes a guest appearance and Waseem Akram is there to party with him, and as soon as he sips another can, he is greeted by none other than Reema! Time travel never looked more beautiful. Next sip and he is in the 2000’s with all of our favorite band, Kashmir!
From paying tribute to music throughout Pakistan’s history and taking along the faces of Pepsi through generations, Pepsi knows what Pakistan loves and is giving us just that; an advert loaded with our favorite moments, faces and tunes from History. This is what Pepsi symbolizes for us; transitioning from the past into the future and showing that we have come a long way and will continue to thrive as a society that gives its artists the love they deserve; and Pepsi is there to mediate just that.
In short, the ad is about our love for our nation, and how Pepsi brings us all together. Like in a school canteen with boys of all classes gathered and sharing their excitement, over a bottle of Pepsi; Pepsi brings our nation together.