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Three Leading Ladies Unveil New Lux Fragrance Soaps

Lux has unveiled the biggest celebration of beauty by bringing together three leading ladies of Pakistani cinema. From dreams to reality, from splendor to vitality, these ladies are an embodiment of gorgeousness – and Lux has managed to truly encapsulate their emotions in a wonderful ad.

The new fragrances Hypnotic Rose, Charming Magnolia and Elegant Gardenia come packed with the scent of fresh flowers – that will keep you radiating all day long. They are formulated to resonate with the individuality of Mahira Khan, Mawra Hocane and Maya Ali.

The Hypnotic Rose is Mahira Khan’s favourite. Donning a red gown, she looks ravishing from start to finish. With her spellbinding aura, she adds the oomph that we have come to see in her persona lately. No one does red better than her, and it is evident in the advert. People will be thronging to feel the aroma of roses with this variant.

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Mawra Hocane charms with her bubbly smile and viewers can feel the fleeting scent of magnolias with her appearance. As an ode to her feminine and delicate persona, she looks charismatic in pink while choosing Charming Magnolia as her beloved fragrance.

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The ad has magnificently captured the ethereality of Maya Ali’s angelic looks. With her elegant poise, she wears white to emit purity that is synonymous with her favorite scent Elegant Gardenia. Her soulful personality amalgamates well with the ambiance of her shots, and she looks glamorous in them.

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The ad is shot at the picturesque Noor Mahal in Bahawalpur and aptly compliments the royalty of the Queens that rule our hearts. It has all the signature Lux features like the fluttering drapes, flowing flower petals and mellifluous music. The production is crisp, and one can see the grandeur in scale as the ad progresses from Mahira to Mawra and Maya.

This one is a home run for Lux and viewers will surely remember it for years to come.



Get the science of your skin right this winter!

They are many men and women who “want” to love winters but what happens to their skin in this season is nothing but a torture. My skin is oily, not much of a cry, but my sister and many close friends who have the most dry skin, all the potions and lotions fail on their faces and bodies. Their room might smell like a spa because of the endless application of all these fragrant creams but nothing helps.


Well I was handed over a basket of Physiogel products the day they launched their new range of products in a fancy event AND I had to gift it to my sister !!

Its been 2/3 days of her using the products and her verdict..”What a relief…Is this going to be one fantastic winter for me after a long long time”. But then let the real winter games begin in few days and I will have an another check with her and let you know through my twitter.

So then PHYSIOGEL !!

Physiogel launched the iconic brand in Pakistan this past week, where guests were introduced to the science they need for the skin they want. The event that took place at the Alliance Francaise, had a panel of experts namely; Dr. Rene Rust, Dr. Seema Hirji, leading celebrity Aisha Khan and beauty expert Saeeda Mandviwalla. The star studded event was attended by Zhalay Sarhadi, Zoe Viccaji, Rachel Viccaji, Sara Haider, Alishba Yousuf, Sonya Hussayn, me :p and the host of the evening Hira Hussain.

Senior Director Expert Science of GSK Consumer’s Global Skin Health Category, Dr. Rene Rust, started the event by talking about the unique science that goes into creating Physiogel and explained what makes the product so distinctive compared to other brands. He explained that Physiogel with its scientifically proven BioMimic TechnologyTM, works with the skin, to repair the moisture barrier, for stronger, healthier skin that is less dry and sensitive. It contains pure and gentle ingredients – no fragrances, no preservatives and no colorants.


Mr. Sohail Matin CEO GSK Consumer Healthcare Pakistan addressing the attendees said, “This new campaign launch is especially important because our goal is to spread awareness among all of the people who have been suffering with dry and sensitive skin. Our products are scientifically proven to provide solutions for the most dry & sensitive skin.”

Physiogel, the world’s first and only dry and sensitive skincare line, is now in Pakistan to offer the skin Pakistani woman would like to have. A range of environmental, internal or chemical causes, such as pollution, stress, harsh cosmetics or soaps, can trigger skin sensitivity which affects 1 in 2 women* of our country.

Gorgeous Aisha Khan talked about her own experiences in dealing with dry and sensitive skin.She informed the audience of how crazy dry, irritated and sensitive skin her skin was especially in winters. She talked about the frustration to not feel comfortable in her own skin.


She revealed that she has been using Physiogel since many years after being suggested by a dermatologist and she just cannot live without it now. A must have skin hydrating , keeping skin irritation away products for her

Dr. Seema Hirji, an expert dermatologist, directed the audience next. She took her experience of having practiced in Pakistan over the last 20 years and talked about how Pakistan’s environment causes skin damage which needs to be taken care of properly.

She stated, “Many times, because patients don’t know how to take care of their skin, they ignore the issue till it becomes a severe case like eczema or atopic dermatitis. Also hydration of the skin becomes important for appearance of the skin as dry skin is the starting sign for your skin’s aging process.”

Beauty expert, Saeeda Mandviwalla, has always recommended her clients to achieve the healthy glowing skin look they want, which is achieved through hydration through drinking water and of course moisturizing regularly. She added that, “Since Physiogel is a daily use product which is safe even for sensitive skin, it is ideal to use.”


Saeeda Mandviwala, Dr. Rene Rust, Aisha Khan, Seema Hijri


Saeeda also followed her speech with a short demo while emphasizing the use of Physiogel so that users can get a healthy, moisturized look, even during this dry weather.

The night came to an end with a power packed performance by upcoming star, Rachel Viccaji. After the performance, the host announced the opening of the Skin Bar where the attendees were given firsthand experience of the product and given guidelines on how to pamper their skin.

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