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Three Leading Ladies Unveil New Lux Fragrance Soaps

Lux has unveiled the biggest celebration of beauty by bringing together three leading ladies of Pakistani cinema. From dreams to reality, from splendor to vitality, these ladies are an embodiment of gorgeousness – and Lux has managed to truly encapsulate their emotions in a wonderful ad.

The new fragrances Hypnotic Rose, Charming Magnolia and Elegant Gardenia come packed with the scent of fresh flowers – that will keep you radiating all day long. They are formulated to resonate with the individuality of Mahira Khan, Mawra Hocane and Maya Ali.

The Hypnotic Rose is Mahira Khan’s favourite. Donning a red gown, she looks ravishing from start to finish. With her spellbinding aura, she adds the oomph that we have come to see in her persona lately. No one does red better than her, and it is evident in the advert. People will be thronging to feel the aroma of roses with this variant.

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Mawra Hocane charms with her bubbly smile and viewers can feel the fleeting scent of magnolias with her appearance. As an ode to her feminine and delicate persona, she looks charismatic in pink while choosing Charming Magnolia as her beloved fragrance.

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The ad has magnificently captured the ethereality of Maya Ali’s angelic looks. With her elegant poise, she wears white to emit purity that is synonymous with her favorite scent Elegant Gardenia. Her soulful personality amalgamates well with the ambiance of her shots, and she looks glamorous in them.

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The ad is shot at the picturesque Noor Mahal in Bahawalpur and aptly compliments the royalty of the Queens that rule our hearts. It has all the signature Lux features like the fluttering drapes, flowing flower petals and mellifluous music. The production is crisp, and one can see the grandeur in scale as the ad progresses from Mahira to Mawra and Maya.

This one is a home run for Lux and viewers will surely remember it for years to come.



For the first time ! LUX unveils Lux Star Calendar 2014

UMAIRICA shares with you the images from the LUX Star Calender 2014

Seeing Fahad Mustafa here, he should really thank the Almighty for being part of the Calendar …..

Lux unveiled the first ever celebrity calendar of Pakistan amidst some of the biggest celebrities of Pakistan at the Lahore Grande, with a lavish and star-studded launch. The calendar, which is the first ever celebrity calendar of Pakistan, was eagerly being awaited since a while now and when it was finally unveiled at the event, it proved to be a visual treat for guests who fervently praised the imagery featured in it. People from all fields came and added color to the event. 

Emaad Irfani, who has previously also been seen in the Lux TV commercial, has been featured in the calendar along with supermodel Rabia Butt, both placed in a modern city setting. Actors Mehwish Hyatt and Fahad Mustafa on the other hand, are seen placed in a more romantic setting. What is common in both settings however, is the touch of class and sophistication which has been captured in a truly beautiful manner by ace photographers Guddu and Shaani. Renowned fashion designer Kamiar Rokni designed clothes exclusively for this shoot and they were truly a class apart from the usual designer wear.

Pictures featured in the calendar, were also displayed in the form of an art gallery at the event. There was an exclusive live photo booth where pictures were taken of all guests and then developed and framed to be gifted to them, serving as a souvenir to remind them of the glamorous night they attended.

Management of the event was handled by J&S which made sure that it would be a night to remember, right down from the décor to the food. The ambience of the event was created by inspiration taken from the calendar photo shoot itself and thus had a very baroque romantic feel to it. The live orchestra also added a unique touch.

PR for the event was handled by Pitch Media Inc.

Images (By Faisal Farooqi) from the Launch event, which looks absoultely stunning ! 



Abbas Jaffri has bagged just another Best Male Model Award and this time its 1st HUM TV award. Congratulations to him.


Its great to see that Pakistan finally has a Super Male Model after years. Though we still dont have many menswear brands and it becomes difficult for male models to make their mark and get opportunities to show their talent.  Abbas Jafri, meanwhile, is on a ride of a life time.


Wanna be impressed? Check out his acheivements in recent months only:

  • Winner –  Best Male Model – Lux Style Awards 2012
  • Winner – Best Male Model – Pak Media Awards 2012
  • Winner – Best Male Model  – Style 360 Awards
  • Winner – Best Male Model – HUM Tv Awards 2013

Wish him even more success in future. Oh and he is from Karachi 😉