Fashion & Lifestyle !!

Mr. Burberry launches in Pakistan

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Multitech and Scentsation on 9th April arranged a meet up with some of the best bloggers in town. The meetup was to formally launch the most talked about Mr. Burberry perfume, in Pakistan.


Hardly in fragrance world have we seen that a product releasing almost on the same dates in Pakistan as in the other fashion /fragrance capitals of the world. Kudos to Multitech, the complete range of Mr. Burberry is available in Scentsation outlets in Pakistan. People in the world checking out the Mr. Burberry updates on social media platforms must have been impressed that oh well Pakistan is also talking about the most anticipated perfume of the season.

So yes, the meetup had many interesting things on agenda that day and Zubair Rafi and Sabeen Ali were the fabulous hosts from Multiech for the day. Bloggers first gathered at the Mr. Burberry podium at the Dolmen Mall’s Atrium, which followed with a very interesting Mr. Burberry Hunt inside the Scentsation outlet. Bloggers had to find the “everything London and burberry” pictures hidden in the store and the first one finding 7 of these pictures won a Samsung tab and a runners up winning a branded pen. Highlife Shenanigans and Beautiful you were the winner bloggers.

The fitness expert, film star and one of the favorite TV celebrity, Mantahaa Maqsood was the spokesperson for the evening and did a fantastic job talking about Mr. Burberry.

Inspiration behind the Fragrance Mr. Burberry:

It is inspired by Burberry’s iconic black trench coat and by London.

The Mr. Burberry fragrance captures the essence of London, a city of great contrasts and contradictions – traditional yet irreverent, elegant without being pristine.

The Mr. Burberry bottle is inspired by the black trench coat and its signature design details.

Together, the fragrance and the bottle combine to encapsulate Mr. Burberry: the man and the world he lives in.

Mr. Burberry was created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with renowned perfumer Francis Kurkdjian.

The Mr. Burberry campaign was shot in London by Oscar® and Turner Prize-winning British director Steve McQueen in his first commercial film, and features British actor and musician Josh Whitehouse and British model and actress Amber Anderson. The soundtrack was created by British singer-songwriter Benjamin Clementine.

The Fragrance:

“Contemporary yet classically British in its structure, Mr. Burberry radiates modern and masculine sensuality.”


A sensual herbal woody eau de toilette, Mr. Burberry fuses classic scents of British perfumery with unexpected ingredients. Contemporary, sophisticated and sensual, the fragrance opens with notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood.


Sensual and elegant with a striking brightness, Mr. Burberry sets the tone with uplifting grapefruit. Establishing a halo of masculinity that permeates through the fragrance, the introduction of cardamom contributes complexity and sophistication with its spicy facet.


A broad and robust heart centres Mr. Burberry, its classic fougère structure uniquely remastered into a thoroughly contemporary creation. An accord of birch leaf warms the core while cedar wood provides power and balance to the livelier top notes.


The light and luminous base is a celebration of vetiver’s vibrant allure. Layered with guaiac wood, it graduates into a richly smokey scent without ever compromising its clean, earthy codes.

Mr. Burberry captures the essence of London, a city of great contrasts. Traditional yet irreverent, elegant without being pristine, it perfectly encapsulates a mood and an attitude that today’s Burberry man will recognise as his own.

The evening ended with a hi-tea at Hakka Chine, where bloggers were accompanied by Team Multitech / Secntsation, Mr. Mohsin Feroze, Mr. Salman, Ms. Zarmina Khilji and the spokesperson Mantahaa Maqsood.

Oh and we all know, nobody can better Scentsation when it comes to giveaways. We all took away Mr. Burberry perfumes with us !!! and !





Author: umairhmirza


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