Waking up and kicking start with sunny emoji’s on WhatsApp is something we all are somehow familiar with. Whether a smart phone user or still on the old phones, none of us leaves a chance to use emoji’s every now and then.
None of us can deny emoji’s being part of our fundamental culture. As the say a picture speaks a thousand words, this approach has been recently adopted by Marketing Industry of big brands to communicate with their Millennials or as we say Generation Z. Use of Emoji’s has become a ubiquitous component of Intern and Social Media. Marketing Industry has named it “The Emojification of brand Advertising”. Pepsi has launched its Emoji’s Bottles. Keeping the high cola consumption public in mind, the move was aimed on building emotional connection with Pepsi’s consumers.
I personally have liked the Pepsi emoji campaign #SayItWithPepsi, where you get all those wonderful emoji’s on the bottles which help you in voicing your thoughts for whom you occasionally don’t get adequate words. Whether it’s asking out on a date or sending out a kiss, showing fury on missing deadline or getting Monday blues. Pepsi has emoji bottles for every emotion, which helps you express your mood.
Pepsi has escalated with its #Sayitwithpspsi campaign in USA and Thailand after a fruitful unveiling at Canada, and it can be foreseen that Pepsi will be getting a lot from USA with this campaign.
Pepsi Pakistan has finally launched these wicked emoji bottles here, now it would be thrilling conveying the message with bottles themselves rather than using the word. We have already witnessed a sneak peek from Pepsi Pakistan of this campaign on world Emoji Day, which was quite an exhilarating one.
Pakistani Youth who are very much active on social networking platforms, are now able to relate those emotions in real life, making a chance to have Pepsi Pakistan get a super hit campaign. Apparently it will have lasting impact in here with Pepsi Pakistan bringing the same dramatic campaign home with our local adaptation to the situations, Like DilDil Pakistan to show patriotism and these bottles are already out. So what are you waiting for? Grab your bottles and see what emoji you have to pass on to others. While doing so, don’t forget to tell us what emoji you want on your Pepsi Bottles.