Fashion / Style Bloggers internationally are regularly seen collaborating with Designers and Brands, but in Pakistan, we don’t see that happening at all. Bloggers may have been collaborating for the campaigns promotions and all but being part of the campaign it self .. hardly ever!
This winter though came a surprise for 4 of the bloggers, including myself, where Middle East’s Top Fashion retailer brand SPLASH Fashions showed interest in collaborating with us to be part of their #StyleStruck campaign and create looks from their A-M-A-Z-I-N-G winter collection. And of course there was no question of saying a no to such fantastic opportunity.
The Splash Style Struck Campaign asked bloggers to not just style themselves but also the Splash fans who won the opportunity by registering on AK Galleria’s Facebook Page. AK Galleria are those great people who have brought SPLASH Fashions to Pakistan.
What an experience it was! Laila Mehkri of The Happy Therapy and I along with fans after a quick briefing from the SPLASH Fashions began our fashion games.
Wow! Splash’s Winter collection with huge range of clothes, made a life a little difficult, cuz I felt like styling it up all. Casuals, sporty casuals, formal, formal casual and endless accessories, I actually ended up doing 4 looks for myself and 3 for Inash Jinia, the Splash Fan. Inash was so good, I won’t be surprise If he gets modelling offers after this Style Struck campaign.
Here are the looks that I did for myself
And the looks for the fan, Inash Jinia.
The styling and the shoot which was an almost a full day affair and ended up with whole set of new friends, was definitely the best thing that happened for me in 2014.
The campaign is right now running on social media and now that winter has somehow made a comeback and just incase you pick something that I or Inash wore, do share a picture 😀