Hardly we see any tech smart campaigns that are actually tech smart enough for social media audience. Press like, write a comment and share it and tag 2000 friends of yours might just be a super successful formula but its a pain, its boring and that’s what everyone do. SPLASH had interesting thing up its sleeves and I surely had to experience it.
SPLASH came up with a QR code campaign (for details click here) in which scanning a bar code on your smart phone would earn you discounts on SPLASH clothing.
Let the pictures do some story telling of my experience with QR code campaign.
My experience was fun and I did availed the discount, but advise to the management would be to let’s just, for the next time, the discount be on the complete range of items.