Fashion & Lifestyle !!

Shine bright like a “Crystal” – Fifth Element brings Swarovski to Pakistan

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Swarovski with its official distribution partner, 5th Element opened its door for business this October with a very stylish 5th Element store in Zamzama, Karachi.  



The store opening was attended by the top fashion designers of Pakistan, who have been incorporating Swarovski crystals into their clothes and seemed excited to have Swarovski crystals range in their Fashion capital, Karachi. Flown in especially for the opening were Swarovski’s Middle East Managing Director Andrew Mojica, Head of Sales for UAE, Oman, Qatar and emerging markets, Mr. Nadir Iqbal and Head of Trade Marketing for Middle East, Mr. Arsalan. 



Especially for the opening of the store, Fashion House, The Pink tree had three outfits at display, using wide range of Swarovski elements and looked amazingly breathtaking. 


“5th Element Group’s store offers loose crystals from Swarovski will be easily accessible to Swarovski’s customers who range from established designers to connoisseurs in fashion, jewelry, accessories, interiors, lighting and architecture. Here, they will be able to select from Swarovski’s ranges of luxurious embellishments in comfort.”


About 5th Element:

“With over 35 years’ experience of working with Swarovski, 5th Element Group has amassed a deep understanding of both Swarovski’s loose crystal assortment and the jewelry market. On hand will be a design consultant from Pakistan to provide practical support with trend research findings, including how to adapt such information to suit the local market. Application assistance with using the loose crystal innovations that are launched every year will also be available, together with help in developing local craftsmen and women, and creating domestic and international platforms to promote design. 5th Element Group’s expert new team will provide customers with first-class service spanning all stages, from trend information and design to product creation and distribution, making the company the ideal partner to represent Swarovski in Pakistan.”


P.S: The few of the price tags that I saw left me pleasantly surprised!! The 5th Element jewelry line and loose Swarovski crystals are not exorbitantly priced at all, in fact some of the jewelry pieces under Rs. 5,000/- (or even lesser). I suggest buy something and show off forever that you have 5th Element jewelry made with Swarovski crystals in your fashion accessories closet.


Author: umairhmirza


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