Say no to gaps ! First thing that came to my mind hearing this tagline was .. what ? gaps as in baldness ? when do we ever hear of women going bald? and why would Dove come up with a range like that ? Ofcourse that was not the case, how silly of me.
Dove Pakistan few weeks back invited a select group of bloggers (UMAIRICA was there ) to a sneak preview of New Dove Intense Repair with Keratin Actives . The bloggers get together that took place at Raintree Salon and Spa was a great way to get introduced to the product.
So what Dove intense repair with Keratin actives is all about and why would they use a tagline “Say no to gaps”
Knowingly or unknowingly, hair damage is often self-inflicted. Ther are many factors responsible for damaged hair; treatments such as blow drying, straightening, perming, coloring, etc. may leave hair damaged. Constant and excessive exposure to the sun and daily pollution may strip hair of its natural luster, making it weak, dull and lifeless.
Continual exposure damages the hair at cellular level causing gaps in your hair. This results in recurring hair problems in spite of various efforts women make to keep their hair nourished and damage-free.
Recognizing this need to repair hair damage at a deeper level, Dove have introduced new Intense Repair Range with ¼ moisture milk with the Keratin Actives that goes deep within strands to reconstruct hair by strengthening it at its core. Dove claima that with their new Intense Repair range, you can have healthy beautiful hair that’s strong and resilient to damage. Dull and damaged hair is transformed into shiny and smooth hair.
Speaking about hair damage, Arsalan Qasim R&D expert for Dove said, “We love to experiment with hair, but in the long run, damage takes its toll within the structure causing gaps due to severe loss of keratin. The New Dove Intense Repair range with Keratin Actives works at the cellular level of the hair structure and helps reconstruct damaged protein making the hair strong and resilient to damage.”
Komal Syed,Brand Manager Dove added “At Dove, we know that when hair problems keep coming back, it means something is amiss at the cellular level. Signs of hair damage never show up alone. If it’s breakage now, then it will be dryness later. New Dove Intense Repair with Keratin Actives goes deep within strands to repair damage”
Dove blogger meetup was one of the coolest I have attended to date.
The event opened up with a fun, ice-breaker game, Jenga, which gelled in well with the Dove’s theme of building blocks for hair and is akin to Dove’s ‘fill in the gaps’ campaign concept. The two teams were made and our team won ! yay ! Jenga is an intense game , I tell you .
The second part of the event got us bloggers playing another game, ‘Fill it to Win it’. This was an incentivized competition where bloggers were given famous quotes and phrases which their followers completed on Twitter, using the hash tag #dovefillinthegaps. The bloggers who had the highest retweets/favorites/responses on Twitter won the Dove giveaways for their blog.
The event managed by Golin Harris concluded with a hi-tea , and free Keratin Treatment and blow-dry vouchers.
Dear readers, Dove is giving away Dove intense repair range samples, which are not some sachets but full fledged bottle of the shampoo and conditioner tube. Click here to like the Dove facebook page. Click here to follow Dove twitter handle and share your Dove experiences using hashtag #DoveFillInTheGaps
Pictures from the meetup