Before I even got to see the exclusive preview of the SATRANGI by Bonanza TVC , I was just wowed reading the credits. How often is that when you read the credits of a project and you say ” Oh she is my favorite, he is my favorite, they are my favorite”.
Directed & Edited by Nadir Firoz Khan
Concept & Creative Direction by Maha Burney
Styling by Maha Burney
Art Direction & Set by Amina & Anisa Rashid of RAK Associates
Makeup & Hair by Raana Khan
Models Amna Babar & Huma Khan
Music by Zoe & Zohaib
and watch this : The Teaser :
UMAIRICA had a chat with Maha Burney of NFK productions who alongwith her team is very excited for this project. Maha told us that this campaign (to my surprise) was completely shot in Karachi. What a job RAK Associates. They literally made the studio look no less than a beautiful house in some Northern hilly area.
“There are a lot of “firsts” in this video ! I dont know if anything has been done like this here within Pakistan- as in creating a REAL looking snowy outdoors and winter cabin- to this scale! Everyone on the team was so supportive and amazing ! It was truly a creative team effort”
UMAIRICA also asked Maha of NFK’s experience working with Bonanza
“Bonanza was amazing to work with! They gave us full creative license to execute our aesthetic vision for their brand ‘Satrangi’ and were completely supportive through the process.”
Pictures from the Campaign:
UMAIRICA loved the commercial. You watch the TVC and you will realize that how minutest of the details have been take care off . From Raana Khan’s absolutely fantastic winter make up to warming music track by Zoe & Zohaib. Models Huma and Amna are looking ravishing.
Indeed a beautiful ad in the midst of noisy, very talkative commercials we see in Pakistan.
Do share your views in comments section on how much you liked or disliked the ad.
Full ad is now released but you might still be seeing the shorter version of it on your TV screens.