The nominations have been announced of the most anticipated Showbiz event of Pakistan, Lux Style Awards. 22 categories in all including Music, TV and TV (this is for the endless love for Terrestrial categories for ATV and PTV, shows that nobody watches or talks about) and ofcourse our favorite Fashion.
The nine categories (whopping 41%) dedicated to Fashion alongwith the nominees are:
The Fashion awards definitely are the most exciting after the Satellite TV awards and competition in both categories is INTENSE.
Now to few of the observations..
Surprised … Ayaz Anis Khan is not nominated for best Fashion photographer category
Sad Category .. Best Menswear Designer category is just like Film categories. Must be difficult for the jury to fill up the space for 5 nominees. We hardly saw much from some of the designers nominated in the category. Very excited though for 13th Lux, where we might probably see some serious competition.
Depressing .. Its a drought of new female models in Pakistan and past three years nominations of Lux style awards is “THE” indicator. Include this year Cybil, Mehreen Syed and Rabia butt have been nominated for 4 consecutive years, Ayyan for 3 consecutive and Amna Ilyas enters into her 2nd consecutive nomination. Oh and the models nominated this year are ditto the previous year. Not that the nominated models are just amazing .. its depressing to see that there is no new competition.