The Red Carpet of the PFDC Sunsilk Fashion Week, 2013 this Spring was as exciting and happening as the Fashion was. Very exclusive Sunsilk Limited Fashion edition bottles literally stole the Red carpet shows.
Unilever Pakistan introduced a new Sunsilk Fashion edition bottle each day of 4 days of fashion week and was unveiled by Maria B , HSY, Maheen Kardar and Shamoon Sultan.
We were really impressed by these beautiful “collectibles 4” which truly represented the design philosophy of each of these designers. Kudos to Unilever’s Mrs. Fareshte Aslam and team Catalyst who were keeping them selves extremely busy to provide a flawless show. Please do note it was not just Sunsilk’s Lounge but the team was also taking care of Magnum bar and Pond’s reveal lounge.
This launch event within the event was handled by Catalyst PR and hosted by Frieha Altaf.
Let the pictures tell the remaining story:
Day 1 of the PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk ‘Soft and Smooth’ Fashion edition by none other than the undisputed queen of Pakistan’s fashion industry Maria B. Her design for Sunsilk Fashion Edition displays her elegance and 30 years of experience in the fashion industry.
“My bottle is bold, happy and full of shine” Says Maria B.
Day 2 of PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk “Hair Fall Solution” Fashion Edition by the most stylish fashion icon and “King of Couture” Hassan Sheheryar Yasin. HSY’s design for Sunsilk Fashion Edition defined his philosophy of elegance, glamour and style.
“Glamour, Movement, Shine” HSY explains his design in three words.
Day 3 of PFDC Sunsilk Fashion Week, Sunsilk Fashion Edition “Thick & Long” designed by the brilliant Maheen Kardar Ali of Karma was unveiled.
Together with her creativity and acute work ethics Maheen Ali has created an outstanding and exceptional design for Sunsilk Fashion Edition, which perfectly suits the theme.
“My Sunsilk bottle is inspired by the feminine. Trendy, confident and contemporary. Karma woman who loves to stand out and shine.” Says Maheen Kardar.
The master of hand woven fabric in Pakistan and abroad, Shamoon Sultan of Khaadi will be unveiled his special Sunsilk Fashion Edition at the Red Carpet of PFDC Sunsilk Fashion Week Day 4. Shamoon’s design for Sunsilk is a dazzling mélange of yummy colors, full of happiness and textures.
“Rhythmic and traditional patterns.” Shamoon explains his designs.
In the mid break of PFDC Sunsilk Fashion Week’s last day, all the four kingpins of the fashion industry were present at the red carpet for a Q/A session with the media.
The initiative by Sunsilk in collaborating with the fashion pundits of Pakistan for their special Fashion Edition and sponsoring the mega fashion event of the country is a groundbreaking step that can play a pivotal role in projecting a positive and sanguine image of Pakistan on a global platform.