Mohsin Ali’s inspirations comes from Pakistan’s rich culturesthat the brand metamorphosis into urban chic looks that reflects in local hand embroideries and indigenous patterns and beautifully depicts them through the collections one after another.
Traditions or ‘riwayat’ play a key role in the Pakistani culture. Which is why, Riwayat was the name chosen by Adnan Ansari for the platform that is bringing Pakistan’s best to the European market. Adnan Ansari is a key personality in Pakistan’s fashion and media industry over the past two decades, he has bought over to the west a series of events to raise the profile of Pakistani fashion, music and literature as never before.
The first of these events was Pakistan Fashion Week LONDON. Now in its fourth show PFW has in a short time met withuniversal acclaim establishing a trusted and high quality brand name and making an historic and major calendar fashion event in UK and globally.
The team behind Riwayat:
Adnan Ansari:: Creative director and founder
Chris East: Producer and co- founder
Sahiba Kaur: Director of Programmes
Event: Alchemy Fashion @ royal festival hall South Bank
Show produced by: Riwayat
Photography: Shahid Malik
Hair by: Nisso International
Make-up: Sadaf Khan