Fashion & Lifestyle !!



Episode 2 – Day 2 of Fashion Pakistan Week.

We at UMAIRICA are honored to have the best of the best Mr. Zurain Imam , doing a Q&A session on the FPW A/W Designers collection EXLUSIVELY with us.

Q No.1. Was it a good day for Fashion ?

Zurain Imam: Yes I think Day 2 was a very inspiring and positive day for the Pakistani Fashion Industry. All the collections shown were proper thematic capsules; well thought out, with a thought process and strong design philosophy which was consistent. From Sanam Chaudri‘s shibori-infused Mage collection with its strong, contemporary styling to Zaheer’ Abbas’s qualnt and pristine Virgin collection and from Arsalan & Yaheer’s gangsta rap-inspired leather menswear ‘Urban Slick’ to a surprisingly contemporary and subtle collection by Amir Baig who is known more for heavy bridal and trousseau wear. The choreography was also a little more varied with apt music and the make up by Sabs was also on a more less is more even keel…..

Sanam Chaudhry, A&Y, Aamir Baig, Zaheer Abbas

Q No.2. Best Designer(s) of the day ?

Zurain Imam: I think it is unfair to make Best and Worst Designer lists as each designer has his or her own design philosophy and literally wears their heart on their sleeve. If they have managed to live up to their own expectations and have followed through on their own design aesthetic they are the “Best” in their own eyes. Having said that it’s a tough choice between Sanam Chaudhri whose collection was seamless , chic, edgy and extremely covetable with au courant styling assistance by Maha Burney and Zaheer Abbas whose collection was well constructed but perhaps offered less realistic off-the-ramp wearability. Baani D was also a lot of fun with funky separates and a strong yet modern and commercially viable ethnic edge. My favourite would have to be Sanam Chaudhri though.

Baani D , Sanam Chaudhry

Q No.3. Things that you have liked this time around at FPW A/W, 2012:

Zurain Imam: I liked the Pond’s preview installation and Etihad’s invitation only hors d’oeuvres and cocktail lounge as well as the easily accessible and free refreshment counters.

Photo credit: Etihad Airways – Mr. Faisal Farooqi

Q No.4. And whom were you wearing . (UMAIRICA awards you the best dressed of the night hands down ) 

Zurain Imam: Thank you Umair Mirza. I am humbled and flattered. I was wearing a white muslin kurta Made in Pakistan for Paul Smith; cream harem pants with cobalt and scarlet tie and dye hems by UK-based Pakistani designer Danish Wakeel and a black Sindhi ralli embellished evening jacket from Arsalan & Yahseer’s Islamabad Fashion Week S&S ’12 Collection.

Sindhi chappals were from a roadside shop near Lighthouse and my Truck Art pendant was bought from the Mazaar of Abdullah Shah Ghazi.

Q No.5. Any WHY ?

Zurain Imam: As with almost all fashion weeks there was also an issue with front-row seating. Yes, the organizers

Zurain Imam

were doing their jobs when they were ensuring that people sat in their assigned seats; but when a young officious babes in the woods girl kept picking on me on two consecutive days I had to complain to the Event Director Deepak Perwani and one of the Executive sponsors! As a fashion professional covering and supporting Pakistani fashion for close to 16 years I think I deserve that pithy front row seat. I am not a front row diva and would be happy to sit in the seventh row as long as I could see the details of the clothes. I am a fashion writer. I eye-spy details!
Having said that, they might have organized tier-level seating like they have in international fashion weeks.


Author: umairhmirza


2 thoughts on “ZURAIN IMAM’s EXCLUSIVE for UMAIRICA – DAILY Q&A on FPW A/W 2012 – DAY 02

  1. Love Zurain’s head to toe photo! He looked awesome

  2. I think Zurain is very diplomatic ,didnt want to hurt anones feelings saying who was the best, but very rightly so, as All designers have their best creations to show, and let me tell you guys out there…..they work REALLY HARD, hats off to each n every one of them.
    May I add the second day was far better than the first, and Sanam Chaudhri has shown that she can actually handle both Eastern, Western and the chich trendy style of fusion for every day wear. “Bravo Sanam”

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