Lux Style Awards is the biggest Showbiz event of Pakistan that recognizes the best of Film, TV, Music and Fashion every year. Compared as Pakistani Oscars, Lux Style Awards are by far the most sophisticated, chic and of course the most stylish awards we see in sub continent.
UMAIRICA’s readers love Fashion categories of Lux Style Awards. Nominations have been long announced and time now is for the award function that’s taking place somewhere in Karachi on 10th of July .
So then, the Fashion nominations this year are:
|Model of the Year Female||Amna Ilyas||Ayyan Ali||Cybil Chowdhry||Mehreen Syed||Rabia Butt|
|Model of the Year Male||Abbas Jafri||Iffi Zafar||Kashif Deewan||Waleed Khalid||– –|
|Best Emerging Talent in Fashion||Akif Mehmood||Azeem Sani||Mohsin Ali||Nadir Feroz & Maha Burney||Zaheer Abbas|
|Best Fashion Photographer||Akif Ilyas||Ayaz Anis||Fayyaz Ahmed||Guddu Shani||Rizwan ul Haq|
|Best Hair & Makeup Artist||Akif Ilyas||Creative Team at Nabila||Maram Azmat||Raana Khan||Shammal Qureshi at Toni&Guy|
|Achievement in Fashion Design (pret)||Iman Ahmed @ Body Focus||Kamiar Rokni||Khaadi Khaas||Sanam Chaudhri||Sania Maskatiya|
|Achievement in Fashion Design (luxury pret)||Adnan Pardesy||Ali Xeeshan||Khadija Shah (Elan)||Sania Maskatiya||Shehla Chatoor|
|Achievement in Fashion Design (lawn)||Deepak Perwani for Orient||Khaadi for Khaadi||Sana Safinaz for Sana Safinaz||Umar Sayeed for Al Karam||Wardha Saleem for Wardha Saleem|
|Best High Street Brand||Daaman||FnkAsia||Generation||Khaadi||Sheep|
|Best Menswear Designer||Fahad Hussayn||Hassan Shehryar Yasin||Ismail Farid||Jazib Qamar||Omar Farooq @ Republic|
UMARICA is extremely thankful to some of the nominees who took time out from their busy schedules to reply to our following questions
1. How it feels to be nominated for the Lux Style Awards?
2. Who is your personal Favorite nominated in your category?
ADNAN PARDESY ( nominated for Achievement in Fashion Design (luxury pret)
1.” I think its great to be recognised for your work and to be nominated from the list of such brilliant talent. Its the only fashion award and its one event to look forward to in the whole year. Very excited to be part of it.”
2. “Its really tough to choose my personal favourite from the list as each of them have something different and unique to offer. But if I have to really choose then I really love Shehla Chatoor.”
ABBAS JAFRI ( nominated for Model of the year -Male)
1. “It feels amazing! Such an honor to be nominated among such amazing and talented Models. I had a really great season this past year, winning my 2 consecutive awards i.e. triple e media and style 360 awards. I am absolutely thrilled and looking forward to the show ”
2. ” All nominees are equally good and capable of wining the award”
SANIA MASKATIYA ( nominated for Achievement in Fashion Design (pret) AND ( luxury pret)
1. “My team and I feel very humbled and honoured to have been nominated for two categories”
2. “Absolute Favourite in pret is kamiar rokni, and luxury pret is élan”
HUMA ADNAN – FNKASIA ( nominated for best High Street Brand)
1. “It always feels great to be nominated for any award. Fnkasia has been consistently nominated since the brand was launched. It has changed the face of pret/ street wear in Pakistan. Fnkasia has a different niche and caters to a very different market. It east meets west philosophy with edgy yet free styling makes one want to conquer the world. The designs come from my heart and are truly me. So hence Fnkasia.”
2. Generation is a good value for money to wear casually. It was always my favourite as a student.
MOHSIN ALI ( nominated for Best Emerging Talent)
1.” It for sure is an amazing feeling to be a part of PAKISTAN’s biggest STYLE AWARD, where the best work is appreciated and rewarded. and i am very proud to be a part of it this year”
2. “To be honest they all are my favorites, except for Nadir Feroz & Maha Burney who i m not familiar with. I wish every one all the best and may the best one take the award home!”
Great News for TV viewers:
Gone are those days (well only until last year !!) when you were to wait for Lux style awards to be aired on tv after months and that too on Eid’s 1st, 2nd or 3rd day. The show will be Live streamed on this link http://www.luxstyle.pk/live.php . a big WOW ! its definitely the digital age and Pakistanis are adopting it quick.
Do also keep an eye on twitter where many will be tweeting interesting stuff live from the event.